Marketing Lead, Membership & Consumer Ecosystem

Responsibilities

• Own and execute global membership campaigns and activation strategies, including messaging and success metrics that align with the global membership strategy.
• Optimize the membership value proposition, ensuring it delivers meaningful value to runners and supports long-term business objectives.
• Partner with regional teams to bring membership experiences and campaigns to life.
• Drive personalization methods by leveraging runner data and audience insights to deliver more relevant experiences.
• Shape lifecycle approaches that create connected, behavior-driven experience across the runner journey.
• Partner with Digital Products, Technology, and regional CRM teams to enable a connected runner profile and unified membership ecosystem.
• Identify opportunities to leverage AI and emerging technologies that enhance personalization and improve member engagement.
• Collaborate with the Analytics and Consumer Insights teams to translate insights, research, and performance data into actionable membership plans.
• Define and monitor key performance indicators across membership growth, engagement, loyalty, retention, and lifetime value.
• Build strong cross-functional partnerships across Global Marketing, regional teams, CRM, Digital Products, Analytics, and external partners to ensure executional alignment.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 5+ years of experience in membership, loyalty, CRM, lifecycle marketing, digital marketing, or related fields
• Ability to translate business objectives and consumer needs into compelling membership experiences, engagement programs, and lifecycle journeys
• Demonstrated ability developing connected consumer experiences across digital, CRM, retail, and events
• Ability to analyze and interpret consumer insights, performance data, and business objectives to identify opportunities and inform recommendations
• Comfortable operating in ambiguity and evolving priorities while balancing strategic thinking with hands-on execution
• Demonstrated ability to prioritize competing demands, manage multiple projects, and drive work forward independently
• Experience working with CRM platforms, loyalty programs, marketing technology, or related consumer engagement tools preferred
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another