Responsibilities

• Develop and execute marketing strategies across digital, social media, events, PR, and lead generation campaigns
• Manage day-to-day marketing team operations and coordinate with vendors
• Oversee campaign execution, including email, direct mail, social media, and events
• Track and analyze campaign performance; adjust strategies to improve results
• Maintain marketing materials and ensure consistent branding
• Manage and optimize platforms such as Buildertrend, HubSpot, and CRM tools
• Plan and execute events, trade shows, and community partnerships
• Oversee street team initiatives, including recruiting and performance management
• Conduct market research and analyze trends to guide strategy

Requirements

• College degree or equivalent experience in Marketing, Communications, or related field
• 1–3 years of marketing or customer care experience (service industry preferred)
• Proficiency with marketing tools (Buildertrend, HubSpot, CRM systems, Microsoft Office)
• Experience with social media, events, and lead generation campaigns
• Strong communication, organization, and problem-solving skills
• Positive, team-oriented attitude with the ability to work in a fast-paced environment

Preferred

• Experience with SEO, Google Ads, Facebook Ads, and digital marketing strategies
• Strong analytical skills with the ability to turn data into actionable insights
• Familiarity with content marketing and campaign optimization