Responsibilities

• 01 | Product-led growth
• Own the path from first visit to user to retained customer.
• Signup: make it fast and self-service while increasing the number of visitors who sign up.
• Activation: define what an activated user is, instrument it, and raise the rate of conversion.
• Retention: ensure that the experience have is supported by marketing efforts to help them achieve their unique goals
• Monetization: own the free-to-paid path, where the paywall sits, when the upgrade prompt fires, and self-serve checkout. Raise conversion.
• Loops: turn existing users into new signups through social shares, direct invitations and shared play.
• 02 | Product marketing and brand
• Make the right people find The Keep and understand it in one read.
• Positioning: define how The Keep wins against the alternatives a group would use instead, and hold it across every channel.

Requirements

• Product-led growth: you owned an activation, retention, or conversion number, not a traffic or lead number, and can say how far you moved it and what failed along the way.
• Monetization: you owned a self-serve free-to-paid path, including where the paywall sat and when the prompt fired, without a sales team in the middle.
• Product marketing: you marketed software or subscription products. Physical goods, retail, crowdfunding, and event promotion do not substitute.
• Social and creators: you built an account or community from a standing start and can name what you killed and why. Directing an agency that posted for you does not count.
• Hands-on: you have shipped campaigns, emails, and posts yourself in the last two years.
• Program management: you have run marketing without a project manager, an agency of record, or a marketing ops team.

Preferred

• Tabletop experience: you play or run tabletop RPGs or miniatures wargaming. A major plus, and it shows in the work.
• Convention, organized play, game store, or publisher experience.
• Amplitude or a comparable product analytics tool.
• Customer.io (http://customer.io/) or comparable lifecycle messaging.