Responsibilities

• Design, implement, manage, and optimize multichannel marketing campaigns across Google Ads, Meta/Facebook advertising, email marketing, landing pages, webinars, conferences, and other digital channels to support company growth, lead generation, and strategic business objectives.
• Identify advertising, sales, and lead generation opportunities to help HPS expand its network of independent vein practices while supporting partner practices with campaigns that increase new patient opportunities.
• Build and manage conversion-focused marketing funnels, including landing pages, lead capture forms, webinar registration pages, automated workflows, nurture sequences, follow-up campaigns, and performance tracking systems.
• Develop and promote lead generation webinars for prospective independent vein practices, including promotional campaigns, registration pages, email sequences, nurture campaigns, follow-up automations, and supporting marketing assets.
• Market HPS conferences, events, and educational programs by creating digital campaigns that drive awareness, registrations, attendance, engagement, and post-event lead follow-up.
• Create marketing materials for conferences, webinars, campaigns, partner practices, sales support, and HPS’s online learning platform, including emails, landing pages, social content, ads, presentation materials, sales collateral, digital graphics, and training assets.
• Create client case studies that highlight the success, growth, and results of current HPS partner practices by coordinating with clients to gather success stories, performance metrics, quotes, approvals, and supporting details.
• Gather, coordinate, and help produce video testimonials from HPS clients and partner practices, then repurpose those stories into marketing assets for ads, landing pages, email campaigns, sales materials, webinars, conferences, and social content.
• Write compelling sales copy for ads, landing pages, emails, nurture campaigns, webinar promotions, conference campaigns, case studies, sales collateral, and other marketing materials.
• Track and analyze campaign performance, including lead sources, cost per lead, conversion rates, webinar registrations, attendance, engagement, event performance, follow-up activity, ROI, and overall campaign effectiveness.

Requirements

• 3+ years of proven experience in marketing with a focus on performance marketing, including proficiency in Google AdWords, Facebook Advertising, and analytics tools like Google Analytics.
• Strong knowledge of SEO, social media marketing, content marketing, email marketing, print advertising, and B2B marketing strategies.
• Familiarity with website management platforms such as WordPress and basic HTML coding skills for content customization to engage and manage outsourced web designer.
• Experience working with marketing automation tools to streamline campaigns and nurture leads effectively.
• Ability to analyze data sets to derive insights that inform decision-making and optimize campaign performance.
• Excellent copywriting skills coupled with a creative mindset for developing compelling ad copy and content assets.

Preferred

• Healthcare, medical practice, laser institutes, medspas, vein clinic, aesthetics, or local service marketing experience
• HighLevel / GoHighLevel
• Adobe Creative Suite
• Experience marketing webinars, live events, conferences, seminars, or educational programs
• Experience with CRM systems, call tracking, Google Analytics, Google Tag Manager, or dashboard reporting
• Experience helping build or scale marketing systems, processes, or teams

Benefits

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Vision insurance