Marketing Lead

Santa Ana, CA (Remote)

$85K/yr – $113K/yrMid Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the feature release marketing lifecycle end to end, from inputs and copy to assets, emails, and cross‑functional reviews, while reporting performance and optimizing for internal audiences.

  • Feature launch ownership: input intake, copy development, asset creation, and reviews with product and training teams.
  • Email and assets: lead campaigns, briefs for designers, and timeline management with cross‑functional partners.
  • Performance reporting: regular campaign metrics sharing and insights to inform future launches.

Job Description

Responsibilities

  • Executing and guiding the future of our feature launch strategy—fielding the right inputs, leading copy development, working cross-functionally with product and training teams in the creation of supporting assets, managing email communications and ensuring appropriate reviews throughout.
  • Contributing to other marketing initiatives if/as needed —helping with the the creation of marketing assets, writing creative briefs for designers, and project managing design timelines and review processes
  • Regularly reporting on the performance of marketing campaigns

Requirements

  • 4+ years of marketing experience, preferably in product marketing or with a tech focus, looking for the next step up in your career
  • Strong writing skills, and an ability to communicate complex, technical concepts in inspiring ways to a variety of audiences
  • An ability to execute projects flawlessly while keeping the bigger picture in mind
  • Experience proactively and positively collaborating with cross-functional stakeholders
  • An interest in the real-estate industry (prior experience helpful but not essential )
  • A love for developing and executing email marketing and campaigns
  • Experience with common marketing platforms, such as HubSpot
  • A desire to deepen your strategic skillset in a fast -paced, highly complex marketing environment

Benefits

  • Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.
First American logo

First American

First American Financial Corporation is a premier provider of title, settlement and risk solutions for real estate transactions. With its combination of financial strength and stability built over more than 130 years, innovative proprietary technologies, and unmatched data assets, the company is leading the digital transformation of its industry. First American also provides data products to the title industry and other third parties; valuation products and services; mortgage subservicing; home warranty products; banking, trust and wealth management services; and other related products and services. First American serves home buyers and sellers, real estate professionals, loan originators and servicers, commercial property professionals, homebuilders and others involved in residential and commercial property transactions with products and services specific to their needs. With total revenue of $9.2 billion in 2021, the company offers its products and services directly and through its agents throughout the United States and abroad.

Santa Ana, California, USA
16K employees (342 in marketing)