Responsibilities

• Build and maintain deep understanding of assigned line(s) of business, including strategic objectives, growth priorities, competitive landscape, target audiences, customer needs, and business challenges.
• Partner with business line leaders and key stakeholders to identify opportunities where marketing can accelerate business growth, improve customer engagement, or address business challenges.
• Develop and own data-driven marketing strategies aligned to business objectives, leveraging customer insights, market intelligence, performance data, and industry trends.
• Translate business goals into integrated marketing plans that leverage available marketing channels, capabilities, and resources to achieve desired outcomes.
• Collaborate with cross-functional marketing teams, including campaign execution, digital marketing, content, creative, analytics, events, and communications, to successfully execute strategic initiatives.
• Establish clear success metrics and performance measurement frameworks; analyze results, communicate outcomes to stakeholders, and recommend optimization opportunities.
• Serve as the primary marketing advisor and point of contact for assigned business line leaders, ensuring alignment between marketing priorities and business objectives.
• Support sales enablement efforts by developing messaging, positioning, training, and communications that help sales teams effectively engage prospects and customers.
• Communicate marketing strategies, plans, results, and recommendations to senior business and marketing leaders, influencing decisions through data and insights.
• Identify emerging customer, market, and industry trends and recommend strategic marketing opportunities that support business growth.

Requirements

• Bachelor's Degree
• 5 years of marketing experience (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)
• Experience in dealing with escalated issues and resolving unique and significantly complex problems
• Has demonstrated strong working relationships with internal and external partners
• Ability to research, evaluate and recommend changes to initiative or project
• Experience in mentoring and/or onboarding more junior talent
• Technical Expert and/or independent judgment