Marketing Lead (DC Defenders)

Responsibilities

• The primary role of the Marketing Team Lead is to develop and execute all team marketing campaigns designed to support the team’s revenue goals, build brand awareness, acquire new fans and retain current fans. He or she will be the main steward for the assigned team brand and execute the team and league’s marketing and business strategy.
• Collaborate with the League Sr. Dir. Brand & Team Marketing to transform the league marketing strategy to a season long go-to-market plan. Responsible for seeing through the execution of this plan, working with the league email, social, creative and digital/media to ensure plan alignment and assets development. Submit creative requests, write email copy, traffic assets as needed.
• Collaborate with the league Marketing, Content and Creative teams to implement creative and innovative advertising, branding, promotional and grassroots campaigns across multiple platforms. (Including brand, ticketing, theme game, tentpole, sweeps, lead gen, fan engagement campaigns)
• Collaborate with the seasonal social media team on content plans across all digital platforms to ensure marketing initiatives and messaging are strategically aligned, supported and amplified.
• Lead all local field marketing and grassroots activation efforts, including fan engagement, community event activations, and social responsibility efforts - with the goal of elevating the team brand visibility in the market, growing fandom, generating leads and ultimately measuring success through data capture and ticket sales. (Includes on-site activations, digital/social activations, fan promotions, street teams/brand ambassador programs, event activations).
• Work with the league Marketing team to align on impact and relevance of campaign messaging, media placements and audiences based on local market insights. Provide recommendations, ideas and evaluation of hyper local plans.
• Build the local team brand, personality and reputation, appealing to key audiences, deepening fan love and engaging with fans, local partners and key stakeholders.
• Execute activations, promotions, content capture, buzzworthy moments with local partners - e.g. sponsors, other sports teams, community organizations etc to build brand and engage with local sports fans and families. Build strong reciprocal relationships with these key entities, ultimately raising team brand and driving game attendance
• Work with communications team to develop strategic initiatives to drive earned media and grow the brand
• Partner with team Sponsorship & Ticketing leads to develop campaigns and programs to drive revenue.

Requirements

• Minimum 10+ years of progressive marketing management experience with an emphasis in consumer-facing sports, media or entertainment industries.
• Expertise in marketing and digital technology landscape, including industry trends, key industry leaders, terminology and overall knowledge of the sports entertainment and media landscape.
• Ability to create campaigns, promotions and digital assets with demonstrated brand judgment, and the ability to generate brand energy.
• Proven ability to execute a strategic marketing plan aimed at growth and closely aligned with the company’s goals and vision.
• Ability to manage complexity and ambiguity and lead multiple projects in parallel while understanding business challenges and creating forward-thinking solutions.
• Solid understanding of nuances with various local market ticket buying habits/fan engagement.
• Ability to work well with multiple stakeholders across the company, agencies and client organizations.
• A self-starter, energetic and resilient mindset with enthusiasm and determination to ensure that deliverables, timelines and objectives are achieved.
• Exceptional communications, sales/promotions and customer service skills.
• Superior verbal/written communications skills.

Benefits

• The salary range for this position is $130,000 - $150,000.. This role is eligible for annual incentive and/or comprehensive benefits, including medical/dental/vision/life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus.