Responsibilities: Positioning & Messaging – Daisy is creating a new category, which means it takes a little bit of education to get buyers interested. We need help explaining what makes Daisy special and unique. Everyone always says “I can’t believe this didn’t already exist” so we need to tell everyone that it does. Content Marketing – We have so many stories we want to tell. We are looking for someone to build a content engine that reaches the market in the right place and format. This could be video, long-form thought leadership, or snappy LinkedIn posts. Sales Enablement – Sales is our primary lead generation tactic. We have a team of experienced sellers who get enterprise meetings with major brands. We need to capitalize on those moments with A+ presentations and leave behind content. Lead Nurture – Build sequences and content flows that keep prospects warm. Owns the email and nurture layer between first touch and close. Customer Marketing – Turn existing enterprise clients into larger ones. Build the programs and touchpoints that move accounts from pilot to $250K+. Marketing Ops – Serve as the internal counterpart to our PR agency. Own HubSpot well enough to keep the pipeline organized and reporting clean.