Responsibilities

• Build and maintain a weekly marketing and lead conversion scorecard
• Track spending and results across TV, direct mail, PPC, SEO, data and other channels
• Audit lead sources and CRM attribution for accuracy
• Identify stale, neglected or incorrectly categorized leads
• Reactivate older leads and improve attempted contact recovery
• Monitor whether sales follow up systems are being completed
• Review list quality and direct mail performance
• Design small tests and measure whether they improve results
• Find duplicate, unnecessary or underperforming marketing expenses
• Present clear recommendations to company leadership

Preferred

• Experience in marketing analytics, lead generation, sales operations, real estate or direct response marketing is helpful.
• Comfortable using AI tools to research problems, analyze information, summarize call transcripts, create reports and improve daily workflows.
• Familiarity with CRM systems and data integrity.
• Able to build, test and measure small experiments.