PGLS

Marketing Lead: Content & Demand Gen

USA (Remote)

Salary Not AvailableSenior Level3+ years expFull time

Posted 3 months ago

Job Summary

Own a cross-channel content engine that connects editorial planning to tangible pipeline impact while coordinating with product launches and policy moments.

  • Own and manage the cross-channel content calendar and publish across blog, newsletter, webinars, LinkedIn, and events.
  • Build repeatable repurposing workflows so assets become derivative pieces across channels.
  • Coordinate with sales, SMEs, and partners to time content with campaigns and pipeline needs.

Job Description

  • Own and manage the cross-channel editorial calendar in ClickUp, coordinating publishing schedules across blog, newsletter, webinars, LinkedIn, and events.
  • Plan content themes quarterly, tied to PG's solution pillars, industry verticals, product launches, and policy moments.
  • Build repeatable repurposing workflows so every major content asset gets broken down into derivative pieces across channels.
  • Coordinate with sales, solution leads, and SMEs to align content timing with pipeline priorities and campaign cycles.
  • Track what's working. Kill what isn't. Use performance data to actively reshape the calendar.
  • Own the newsletter strategy, production schedule, and distribution via HubSpot and LinkedIn.
  • Curate a mix of original content, repurposed assets, and industry commentary with the help of in-house SMEs.
  • Monitor engagement metrics and use them to shape future editions: what gets opened, what gets clicked, what falls flat.
  • Plan and produce webinars from concept through post-event content repurposing.
  • Coordinate with speakers, partners, and internal teams on prep, promotion, and production.
  • 3-5 years of experience in content marketing, ideally in B2B or SaaS. You've worked with complex products or services and know how to make technical depth readable and relatable.
  • Ownership of at least one content channel from scratch (a newsletter, blog, webinar program, or similar) and strong opinions about what separates good B2B content from forgettable noise.
  • A systems mindset. When you see a recorded conversation, you see a blog post, a newsletter feature, a set of social clips, and a sales enablement asset waiting to be built.
  • Specific examples of how you're using AI in your work today. We use Claude, Clay, and other tools daily.
  • The ability to write for executives, decision-makers, and the buying committee. You know the difference between content that sounds smart and content that actually moves a buying decision forward.
  • Organized and detail-oriented. Multiple projects in flight at once doesn't rattle you. It's just Tuesday.
  • Creativity and rigor in equal measure. You care about the idea and the execution.
  • Clear, direct communication and comfort working independently in a remote environment.
  • Strong understanding of SEO, AEO, and content optimization best practices.
  • Proficiency in content management systems (CMS) and marketing automation platforms (e.g., HubSpot).
  • Bonuses: experience with HubSpot CMS, basic video/audio editing, or have worked in the language services, localization, or globalization space.

Marketing Team

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