Responsibilities

• Lead the planning and execution of seasonal and evergreen content experiences across Brooks-owned digital and physical channels in support of global brand, product, membership, and business priorities.
• Translate campaign, product, and brand strategies into cohesive content experiences that drive engagement, conversion and loyalty across the runner journey.
• Own the development and optimization of key digital content experiences, including landing pages, category pages, PDPs, and campaign destinations
• Deliver optimal product discovery through a taxonomy, content structure, and navigation experience that are clear and intuitive.
• Partner with Digital Product and Site Merchandising teams to improve site performance, content effectiveness, and consumer experience outcomes.
• Partner with Visual Merchandising to deliver scalable retail toolkits that bring global campaigns and product stories to life in stores.
• Champion consistent brand expression across owned placements, setting content standards and templates to deliver high-quality, brand-right output.
• Partner on CMS enhancements, content operations and AI-enabled content capabilities that support scalable publishing and operational efficiency.
• Collaborate with the Analytics and Consumer Insights teams to leverage insights and performance data to inform content decisions and continuously optimize experience performance.
• Lead cross-functional alignment across teams to deliver experiences on time, on brand and against business objectives.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 5+ years of experience in brand marketing, content strategy, digital experience, retail marketing, or related fields
• Ability to translate brand and product strategies into compelling stories, content, and consumer experiences
• Demonstrated ability developing content and brand experiences across multiple channels, from digital to physical
• Ability to leverage consumer insights, performance data, and business objectives to inform content decisions
• Comfortable operating in ambiguity and evolving priorities while balancing strategic thinking with hands-on execution
• Demonstrated ability to prioritize competing demands, manage multiple projects, and drive work forward independently
• Experience working with content management systems, digital publishing tools, or related content platforms preferred
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company

Preferred

• Experience working with content management systems, digital publishing tools, or related content platforms preferred.

Benefits

• Benefits- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• Paid Time Off- Brooks offers generous time off including five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
• Bonus- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
• Perks- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.