Marketing Lead

Responsibilities

• Drive lead generation and run top-of-funnel inbound and outbound sales operations
• Qualify enterprise leads and build pipeline with senior industrial buyers
• Create pitch decks and sales collateral that convert
• Turn complex technical deployments into case studies, ROI calculators and product announcements
• Own digital demand generation, including content, campaigns, social media and email outreach
• Experiment with non-traditional formats, such as video and visual breakdowns of industrial processes
• Find, secure and run our presence at key conferences, trade shows and technical committees
• Make our brand, website and collateral an industry-leading standard

Requirements

• A track record of driving revenue or qualified enterprise pipeline
• An understanding of enterprise B2B sales cycles and how to communicate value to senior stakeholders
• Exceptional writing skills, from high-level commercial pitches to detailed technical product copy
• The ability to combine data-driven analysis with creative, unconventional marketing
• The resourcefulness to build processes and campaigns from scratch
• A willingness to travel frequently to conferences, trade shows and customer sites, including some very large factories
• A preference for working in the office alongside your team
• Industry experience isn't required. We care far more about your ability to generate pipeline, tell a compelling story and turn ideas into revenue.