Marketing Lead

San Francisco, CA (Remote)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Shape how Cobalt is perceived by technical buyers by aligning messaging with product surfaces, while feeding a high-impact content engine for ML researchers; and drive demand through targeted campaigns, events, and partnerships, with enablement that converts scientists into customers.

  • Positioning & Messaging: sharpen the product narrative across the website, collateral, and surfaces.
  • Content Engine: produce case studies, deep-dives, and benchmarks that resonate with researchers.
  • Demand Gen & Enablement: run campaigns/events/partnerships and equip sales to close technical buyers.

Job Description

Responsibilities

  • Own positioning and messaging across the website, sales collateral, and product surfaces
  • Run a content engine that ML engineers and research leaders actually read, including case studies, technical deep-dives, and benchmark releases
  • Drive top-of-funnel demand through targeted campaigns, events, and partnerships
  • Stand up the marketing stack: site, CRM, analytics, paid channels where they earn their keep
  • Partner closely with sales and the founders to build enablement that converts technical buyers
  • Build Cobalt's reputation as the place to work on the hardest data problems in AI

Requirements

  • Strong skills in Communication for internal collaboration, stakeholder engagement, and external messaging
  • Proficiency in Market Research and Marketing Strategy development to identify opportunities and craft effective campaigns
  • Experience in Sales and fostering robust partnerships to drive business growth
  • Customer Service expertise to ensure high levels of client satisfaction and support
  • Ability to work independently in a remote setting and manage multiple projects effectively
  • Familiarity with digital marketing tools and data analytics is a plus
  • Bachelor’s degree in Marketing, Business, Communications, or a related field

Benefits

  • Remote-friendly or SF/NY
Cobalt logo

Cobalt

3.4 Glassdoor

Cobalt is the pioneer in pentesting as a service and a leader in offensive security services. We are focused on combining talent and technology with speed, scalability, and expertise. Thousands of customers and hundreds of partners rely on the Cobalt Offensive Security Platform, along with 450+ trusted pentesters, to find and fix vulnerabilities across their environments. By enabling faster pentest launches, real-time collaboration with pentesters, and seamless integration with remediation workflows, we help organizations identify critical issues and accelerate risk mitigation so they can operate fearlessly and innovate securely.

Founded in 2013
San Francisco, California, USA
535 employees (35 in marketing)
67% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
168.6K
Monthly Google Ads Budget
$23.4K
Traffic Source Mix
Search
55.8%
Direct
34.1%
Referral
7.2%
Social
2.1%
Paid
0.7%

Headcount Trend

Current headcount: ~535

Marketing Team

Marketing Team Size
21 (4% of company)

Funding

Total Funding
$37M
Last Raise
$29M
Series B, 6 years ago

Funding History

  • Aug 2020
    Series B • $29M
  • May 2018
    Series A • $5M
  • Aug 2016
    Seed • $1.5M

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