Responsibilities

• Own all US marketing metrics and understand how they drive sessions and gross margin that ultimately drive demand
• Develop and implement high quality activation plans (with support from the Global Marketing Manager) for new site launches helping our customers find us
• Work closely with Customer Growth & Demand Activation team to implement demand partner activation (with support from the Global B2B Marketing Lead) challenging the current end-to-end journeys and offers to be simple and unmissable for the target audience
• Lead US quarterly planning efforts, translating information into actionable, clear briefs to global teams including defining content and resourcing requirements and how they translate into return on investment
• Collaborate across the commercial team (pricing, demand, optimisation) to develop hypotheses and tests to improve our business by increasing sessions
• Support in creation of annual US marketing plans to accurately input into financial forecasts, and identify resourcing requirements
• Work hand in hand with network and global digital team to spend efficiently on lower funnel, site and subscriber activation
• Work closely with the Digital and Site Experience teams, Product and Tech to find opportunities to further improve the customer experience (B2C, Omni) and improve performance across the board
• Work closely with Corporate PR to create and deliver Consumer and B2B press output

Requirements

• Relevant experience in a senior marketing role in the US market, preferably from within EV charging, fuels, convenience, or retail.
• Proven commercial acumen with ability to maximise and measure ROI, managing marketing spends
• Track record using customer insights to drive decision making
• Ability to activate and change tact quickly
• Experience of completing campaigns for retail or similar categories on the ground
• Capable of navigating an ever-changing environment, and having a ‘how can we’ approach
• Credible stakeholder management skills – presenting up to senior leadership members
• Data driven decision making with strong attention to detail
• Strong presentation skills, ability to clearly communicate insights and business recommendations to other teams across the business
• Expert knowledge of Office 365 suite, particularly excel & powerpoint

Benefits

• We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee . You may learn more about our generous benefits at Select SPD.
• bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Select SPD
• There are many aspects of our employees’ lives that are meaningful, so we offer benefits ( https://exploreyourbenefits.com/landing.html) to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!