Marketing Lead - Americas & Canada at Wipro | New York City, NY | $80K/yr – $158K/yr

Marketing Lead - Americas & Canada

New York City, NY (On-site)

$80K/yr – $158K/yrSenior Level10+ years expFull time

Posted 2 months ago

Job Summary

Own cross-border sector growth marketing with a sharp ABM engine for the Americas and a Canada-focused execution plan that ties pipeline to high-signal executive engagements.

Growth ownership: lead sector-centric demand and ABM programs for big circle and strategic pursuits, with tight sales alignment.
Executive engagement: curate CXO roundtables, dinners, forums and invite-only conversations with explicit linkage to deals and pipeline momentum.

Job Description

Sector Marketing – Hunting & Growth: Support sector growth objectives in the Americas through focused, account-centric marketing programs, in close partnership with sales and sector leaders.
Execute account-based marketing (ABM) and demand programs for big circle hunting and growth accounts
Support large deals and strategic pursuits with tailored marketing inputs that strengthen account progression
Curate and execute bespoke, white glove customer engagements, including:
CXO roundtables
Executive dinners
Innovation forums
Closed-door, invite-only conversations
Ensure all executive and customer engagements have clear linkage to account strategy, pipeline progression, and deal outcomes
Partner with sales teams to design digital-first and in-person campaigns that engage buying committees and senior decision-makers
Track and report on key outcomes such as pipeline influence, engagement quality, and campaign effectiveness

Canada Marketing (Regional Ownership): Serve as the primary marketing point of contact for the Canada business, executing sector-aligned marketing programs tailored to local priorities.
Plan and execute Canada-specific marketing initiatives aligned to sector and key account priorities
Localize Americas and global campaigns for relevance to the Canadian market
Run demand generation and ABM programs across priority Canadian accounts
Support and execute executive engagements and customer events in Canada
Partner closely with Canada Sales and leadership to support pipeline and deal momentum
Track performance and continuously refine programs based on feedback and outcomes
Focus: Practical execution, coordination, and measurable impact – not net-new strategy creation.

Requirements: 10+ years of progressive B2B / IT services marketing experience, with at least 2+ years in demand generation, ABM, or marketing program management.
Proven ability to build and execute integrated growth marketing programs for IT services or B2B technology organizations.
Demonstrated experience supporting large deal and strategic pursuits.
Strong digital marketing experience across ad-tech, landing pages, analytics, nurture, and multi-channel campaigns.
Experience marketing technology services across one or more industry sectors; ability to adapt GTM strategy across industries - deep vertical specialization is not required.
Hands-on experience with marketing automation and ABM platforms such as SFDC, Marketo, Demandbase, ITSMA frameworks, Adobe, and related tools.
Experience managing high-impact in-person and virtual events, including executive forums and marquee industry events (e.g., CES, SAP Sapphire, Dreamforce).
Exceptional written and verbal communication skills, with confidence engaging senior stakeholders.
Proven ability to work across global, cross-functional teams and time zones.
High-energy, outcome-driven self-starter with a strong bias for action.
10+ years’ experience across strategizing, developing, and executing demand generation, account-based marketing, and deal pursuit marketing campaigns in enterprise organizations.

Benefits: Wipro’s standard benefits including a full range of medical and dental benefits options, disability insurance, paid time off (inclusive of sick leave), other paid and unpaid leave options.

Wipro

3.6 Glassdoor

Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading AI-powered technology services and consulting company focused on building innovative solutions that address clients’ most complex digital transformation needs. Leveraging our consulting-led approach and the Wipro IntelligenceTM unified suite of AI-powered platforms, solutions, and transformative offerings, we help clients realize their boldest ambitions and build intelligent, sustainable businesses. The Wipro Innovation Network—part of the Wipro IntelligenceTM suite—underpins our commitment to client-centric co-innovation and co-creation by bringing together capabilities from the innovation labs and partner ecosystems, academia, and global tech communities. With over 230,000 employees and business partners across 65 countries, we deliver on the promise of helping our customers, colleagues, and communities thrive in an ever-changing world.

Founded in 1945

Bengaluru, Karnataka, IND

263K employees

www.wipro.com

67% recommend to a friend

78% CEO approval