Responsibilities

• Core ResponsibilitiesContent Creation & Short-Form Video
• - Create social-first content across TikTok, Instagram Reels, Stories, YouTube Shorts, and emerging platforms.
• - Film and edit product-focused content: tutorials, GRWM videos, routines, texture shots, swatches, demos, trend-led videos, retail discovery content, and behind-the-scenes moments.
• - Appear on camera for brand content when appropriate — product education, demonstrations, trend participation, and lifestyle storytelling.
• - Develop creative concepts that translate Korean beauty trends into content that resonates with U.S. audiences.
• - Build a growing content library supporting organic social, paid media, influencer marketing, retail campaigns, and product launches.
• - Capture content in-office, at retailer locations, during events, with creators, and around Los Angeles.
• - Assist with light graphic design, thumbnails, text overlays, and social assets using Canva, CapCut, Adobe Express, TikTok editing tools, or similar.
• Trend Research & Creative Ideation
• - Monitor TikTok, Instagram, YouTube Shorts, creator content, Gen Z culture, and beauty trends for new content opportunities.

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Digital Media, Film, Beauty, Fashion, or a related field.
• Strong passion for beauty, skincare, lip products, K-beauty, TikTok culture, and social-first storytelling.
• Comfortable creating short-form video from ideation through filming, editing, captioning, and posting.
• Comfortable being on camera for TikTok, Instagram Reels, and TikTok Shop Live.
• Strong verbal communication skills — able to explain beauty products clearly and engagingly.
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts, TikTok Shop, and emerging social formats.
• Good eye for beauty content: texture, lighting, product application, packaging, color, pacing, hooks, and visual storytelling.
• Ability to write short, sharp, on-brand captions and social copy.
• Basic experience with CapCut, TikTok editing tools, Instagram tools, Canva, Adobe Express, or similar.
• Highly organized, able to manage multiple content projects, deadlines, and feedback loops.

Preferred

• Prior internship, campus content creation, personal social channel, UGC portfolio, beauty content experience, livestreaming, or creator work is a plus — not required.