Marketing Intern (Paid) - Mandarin Speaking

Berkeley, CA (On-site)

Salary Not AvailableIntern/New GradPart time

Posted 3 weeks ago

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Job Summary

Own campus and community field marketing to raise brand awareness and drive user growth in US Chinese communities, blending on-ground events with university networks and social engagement.

  • Campus and community activation: plan and execute activities at universities, Chinatown/Chinese communities, and local venues.
  • User acquisition and brand exposure: introduce HungryPanda, promote campaigns, collect data to optimize activities.
  • Partnerships and engagement: build campus club partnerships and manage WeChat/community engagement.

Job Description

Responsibilities

  • Assist the marketing team in planning and executing campaigns to enhance brand awareness.
  • Conduct in-person promotional activities in high-traffic areas, including university campuses, residential communities, and local events.
  • Introduce the app, products, and promotional campaigns to potential users and assist with user acquisition efforts.
  • Help develop and maintain partnerships with university clubs/student associations for campus promotions.
  • Support WeChat community management, engagement, and promotional activities to improve customer satisfaction.
  • Assist in managing on-ground promoters and collecting campaign performance data.
  • Complete other tasks assigned by the marketing team.
  • 深入高校校园、华人社区、商业区等用户活跃场景开展线下推广活动,提升品牌知名度和曝光度;
  • 协助策划、准备及发放市场推广物料,包括传单、礼品及活动展示用品等;
  • 参与校园迎新、社团活动、社区集市等线下活动的执行与运营支持;

Requirements

  • Outgoing, proactive, with strong communication, execution, and teamwork skills.
  • Creative, willing to experiment, and full of passion.
  • Familiar with the US Chinese community and university networks. Experience in Xiaohongshu (RED) operations or poster design is a plus.
  • Must have legal work authorization (OPT/CPT supported).
  • Able to commit to a minimum of three months.
  • Have a valid driver licence and a vehicle.

Preferred

  • Experience in Xiaohongshu (RED) operations or poster design is a plus.

Benefits

  • Hands-on marketing experience with professional training.
  • A dynamic work environment with growth opportunities.
  • High-performing interns may receive full-time offers.
  • OPT/CPT sponsorship support.
HungryPanda Ltd 熊猫外卖 logo

HungryPanda Ltd 熊猫外卖

Founded in 2017, HungryPanda is currently the largest overseas Chinese food delivery company. Starting in Nottingham, the UK, it has expanded to more than 80 cities in 10 countries, including the UK, France, Italy, the US, Canada, Australia, New Zealand, Japan, South Korea and Singapore.In 2021, HungryPanda launched its new business models, "Panda Fresh", a platform for Asian fresh food and grocery e-commerce, and "VouchersPanda", a platform to provide new discounted ordering methods of online and offline lifestyle services for overseas Chinese.Besides, HungryPanda is awarded in the Deloitte 2021 UK Technology Fast 50, making the company the only food delivery platform in the ranking.

Founded in 2017
London, England, GBR
657 employees (138 in marketing)