Marketing Intern

Responsibilities

• Conduct digital marketing research, including AI search visibility assessments, website analytics, and identification of opportunities to improve online visibility and engagement.
• Perform competitive and market research, evaluate competitor positioning and capabilities, and share insights and recommendations with the Sales team.
• Assist with website management, content updates, customer segmentation, and target-account research using available customer data.
• Develop and update marketing content and sales collateral, including presentations, brochures, capabilities documents, and case studies highlighting Lake Air Products’s Aerospace, Medical Device, and Critical Infrastructure markets.
• Support email marketing campaigns, LinkedIn content development, and initiatives to strengthen brand consistency and online engagement.
• Assist with trade show planning, promotional materials, and marketing communications in collaboration with Sales, Engineering, and Operations.
• Leverage AI tools and digital technologies to support market research, content development, data analysis, and continuous improvement of marketing initiatives.

Requirements

• High school diploma or GED required. Currently enrolled in a college, university, technical, or related educational program in Marketing, Business, Communications, or a related field; relevant coursework or experience in marketing, digital media, or communications preferred.
• Ability to work approximately 10 hours per week from January-June, with the potential of increased hours and responsibility after June 2027
• Proven ability to develop and support marketing campaigns, promotions, and digital content across multiple platforms.
• Strong written and verbal communication skills.
• Strong attention to detail and organizational skills.
• Ability to research information, identify trends, and summarize findings.
• Strong interest in digital marketing, AI, websites, and B2B marketing.
• Experience with website content management systems.
• Familiarity with AI search tools and generative AI.
• Experience with Microsoft Office, Canva, Adobe Creative Suite, or similar marketing tools.