Responsibilities

• Talent Identification & Strategic Sourcing
• Creator Discovery: Research and identify emerging creators and high-potential influencers whose content style and audience align with YAMI’s target demographics.
• Database Management: Build and maintain detailed talent shortlists and "always-on" creator pools for upcoming brand campaigns and long-term partnership opportunities.
• Casting Strategy: Develop and refine influencer casting criteria based on specific campaign goals, ensuring every partner aligns with YAMI’s business objectives and brand voice.
• End-to-End Coordination: Act as the primary liaison between internal stakeholders and external creators to coordinate campaign timelines, deliverables, and approvals.
• Content Quality Control: Review all influencer-generated content (IG Reels, TT videos, etc.) and provide prompt, actionable feedback to ensure brand safety, high engagement, and alignment with upload schedules.
• Streamlining Processes: Proactively identify and resolve bottlenecks in the creative process to ensure enough traffic is secured consistently every month.
• KPI Monitoring: Responsible for overall KPI tracking in real-time. Analyze performance data to suggest immediate optimizations for active influencer campaigns.
• Strategic Budget Allocation & Optimization: Effectively manage and deploy assigned monthly budgets to maximize campaign impact. Focus on driving higher conversion rates and consistently reducing Customer Acquisition Cost (CAC)
• Post-Campaign Reporting: Assist in compiling comprehensive monthly performance reviews. Distill complex data into clear presentations, highlighting best practices and key learnings for future optimization.

Requirements

• Currently pursuing or completing a Bachelor’s or Master’s in Marketing, Business, Communications, or a related field
• Social Native: Deep understanding of the TikTok, Instagram, and YouTube ecosystems. You know what makes a video viral.
• Analytical Mindset: Comfortable working with numbers, Excel/Google Sheets, and tracking metrics like ROI, CTR, and CAC.
• Passion**ate** about Korean products, K- culture
• Communication: Exceptional verbal and written communication skills; fluency in both English and Korean is mandatory for effective engagement with all stakeholders
• Detail-Oriented: Ability to manage multiple creator timelines simultaneously without missing a deadline.
• Can-do attitude

Benefits

• Real-world marketing experience in a fast-paced, high-growth company
• On-site gym, pool, and game rooms
• Coffee and snacks