Responsibilities

• Assist the marketing team in planning, organizing and supporting multifaceted, multi-channel marketing projects specific to Thoroughbred sales, racing and special events.
• Aid the Marketing Department by representing Keeneland on large promotional days with on-site events
• Support the operations of the department with such tasks as gathering photos, organizing data, assisting with on-site signage and more.
• Assist with the planning and execution of Keeneland Race Meet initiatives within the community
• Assist in day-to-day operations by managing projects within internal trafficking system
• Assist the creative team with design production & execution of various marketing materials
• Support the operations of the department with such tasks as organizing data, assisting with on-site signage, research requests and more.
• Assist the Sponsorship department with planning and implementing of sponsorship programs during the race meet such as Best Turned Out Program, signage diagrams, gathering promotional product, assisting with vendors, etc.
• Provide support to the digital marketing team in creating and updating content on Keeneland’s website, social media and email campaigns.
• Assist marketing with Keeneland’s additional lines of business – Keeneland Shop, Keeneland Hospitality, Keeneland Select, and the Keeneland Library.

Requirements

• Currently enrolled or recently earned a degree in Marketing, Communications, Integrated Strategic Communications, Graphic Design or a related field.
• Strong communication and interpersonal skills; ability to work with diverse clients.
• Proficient in Microsoft Office Suite.
• Experience & familiarity with social media platforms.
• Organized with the ability to prioritize time-sensitive assignments.
• Ability to simultaneously manage projects and meet deadlines; creative and flexible.
• Ability to lift, push, pull or carry up to 50 lbs.
• Willingness to follow Keeneland’s policies and procedures.
• A Kentucky Horse Racing Authority License is required for all track workers. (Supplied through Keeneland upon hire)

Preferred

• Interest in the equine industry preferred.
• Experience with the Adobe Creative Suite a plus.
• Experience with content management systems (Drupal) a plus.