Responsibilities

• Develop and execute experiential marketing programs, including pop-ups, sampling events and high-profile brand activations for power brands.
• Identify key local market opportunities to drive trial and brand love through grassroots efforts, influencer partnerships and cultural moments.
• Own the end-to-end event execution, from planning and logistics to on-the-ground activation and post-event analysis.
• Oversee event budgets, ensuring cost-effective and high-impact activations.
• Track and analyze event performance metrics, gathering insights to optimize future executions.
• Provide post-event recaps, including key learnings and recommendations for improvement.
• Execute monthly content calendars for Korbel, Gloria Ferrer, Mionetto Canada and Henkell Canada, ensuring alignment with social media brand plan and key winery moments.
• Support with Meta advertising dashboard for the above-mentioned brands, focusing on optimizing CPMs, CPC and followers’ growth.
• Track and analyze ad performance, adjusting budgets to stay within budget.
• Oversee engagement across social platforms of the above-mentioned brands, responding promptly and in alignment with brand voice/winery questions.

Requirements

• Currently pursuing a BA/BS degree or Masters in Marketing or a recent graduate.
• Able to work onsite at our White Plains, NY office Monday through Thursday.
• Can commit to a minimum of 6 months for the internship.
• Legally able to consume alcoholic beverages in the state of NY.
• Detail-oriented with a focus on accuracy.
• Excellent written and verbal communication skills.
• Proactive team player with a go-getter attitude.
• Highly organized with strong multitasking abilities.
• Proficient in Microsoft Office.

Benefits

• Hourly rate: $20.00 USD
• Paid time off / Holidays
• Employee wine allowance
• Fun company events
• Employee centered company culture
• Strong positive and collaborative work environment
• Many more…