Responsibilities

• Assist in developing and managing integrated marketing campaigns across various channels including social media, email, print, and digital advertising platforms such as Facebook Advertising and Google AdWords.
• Support content marketing initiatives by creating engaging blog posts, social media content, and promotional materials aligned with brand voice and strategy.
• Contribute to SEO strategies by conducting keyword research, optimizing website content, and analyzing web analytics reports using tools like Google Analytics and Web analytics reporting.
• Help implement and manage marketing automation tools to streamline campaigns and improve lead nurturing processes within CRM systems.
• Collaborate with cross-functional teams—including product management, graphic design, and sales—to ensure cohesive messaging and branding consistency across all platforms.
• Assist in managing social media advertising campaigns to increase engagement, followers, and conversions through targeted ads on Facebook and other social platforms.
• Support demand generation efforts by analyzing campaign performance data to inform future strategies and optimize ROI through data-driven decision making.

Requirements

• Currently enrolled in or recent graduate of a degree program related to Marketing, Business Administration, Communications or a similar field.
• Demonstrated knowledge of digital marketing concepts including SEO, social media marketing, email marketing, and performance marketing.
• Proficiency with Adobe Creative Suite (Photoshop, Illustrator) for graphic design tasks; familiarity with marketing automation tools is a plus.
• Experience with web analytics platforms such as Google Analytics or similar reporting tools.
• Strong content writing skills with the ability to craft compelling messages tailored for different audiences.
• Familiarity with CRM systems for managing customer data and supporting marketing campaigns.
• Excellent teamwork skills with the ability to collaborate effectively across departments in a fast-paced environment.
• A proactive attitude with eagerness to learn new skills related to multichannel marketing strategies and campaign management.