Responsibilities

• Assist in developing and executing multichannel marketing campaigns across digital platforms including social media, email, and web.
• Support the creation of engaging content for websites, social media channels, and print advertising to enhance brand visibility.
• Help manage marketing automation tools and CRM systems to streamline outreach efforts and improve customer engagement.
• Contribute to SEO strategies and conduct research to optimize online content for search engines.
• Assist in analyzing web analytics reports using tools such as Google Analytics and Google AdWords to measure campaign performance.
• Participate in managing social media advertising campaigns on platforms like Facebook and other social networks.
• Coordinate with cross-functional teams including product management, sales, and graphic design to ensure cohesive marketing efforts.

Requirements

• Current enrollment in a bachelor’s degree program related to Marketing, Communications, Business Administration, or a similar field.
• Familiarity with digital marketing tools such as Adobe Creative Suite, marketing automation platforms, and CRM systems is preferred.
• Basic understanding of SEO principles, web analytics reporting, and demand generation marketing strategies.
• Strong content writing skills with the ability to craft compelling messages tailored to diverse audiences.
• Experience with social media marketing campaigns and managing advertising sales is advantageous.
• Ability to work collaboratively within teams and communicate effectively across departments.
• A proactive attitude with keen attention to detail and a desire to learn about B2B marketing practices.
• Education: High school or equivalent (Required).
• Ability to Commute: Odessa, TX 79761 (Required).

Benefits

• Flexible schedule