Marketing Intelligence & Operations Analyst - PR and Marketing - Full Time 8 Hour Days (Exempt) (Non-Union)

Los Angeles, CA (Unknown)

$69K/yr – $112K/yrMid Level1+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross-functional analytics and storytelling for marketing and growth, turning dashboards, datasets and AI-enabled tools into decision-ready insights that guide patient growth and provider development.

  • Analytics Ownership: Build and maintain dashboards and reports for marketing, comms and business development teams across channels and audiences.
  • Insight Narrative: Translate data into executive-ready summaries and actionable recommendations for leadership and cross-functional partners.
  • AI Enablement: Design AI-driven templates, prompts and automations to accelerate reporting and insight generation.

Job Description

Responsibilities

  • Develop, maintain and evaluate dashboards, reports, scorecards and custom applications using Tableau, Power BI, Excel, Large Language Models and/or other tools to inform marketing, communications provider business development and operational decision-making.
  • Analyze internal and external datasets, including campaign performance, audience segments, market trends, patient volumes, digital engagement, CRM data, clinical propensity models and business development data to identify trends, opportunities, and performance drivers.
  • Interpret analytical findings and communicate timely, evidence-based insights and recommendations to internal stakeholders, department leadership and cross-functional partners.
  • Design, improve and document departmental workflows, reporting processes, and operational practices to increase efficiency, standardization, collaboration and operational readiness across the department.
  • Evaluate patient journeys and engagement opportunities by identifying workflow gaps, audience needs, pain points, and opportunities to improve patient acquisition, engagement and drive new patient growth.
  • Develop executive presentations, strategic summaries, performance recaps and leadership-ready narratives that translate complex data, business information and operational priorities into clear recommendations and actionable next steps.
  • Conduct recurring and ad hoc analyses related to marketing performance, patient journeys, provider business development and special strategic growth initiatives.
  • Design, develop and implement AI-enabled tools, templates, prompts, automations and workflows that improve reporting, research, collaboration, operational efficiency and insight generation across marketing, communications and business development teams.
  • Coordinate with marketing, digital, content, analytics, provider business development, clinical, operational, and agency partners to clarify business needs, gather requirements, validate findings, and advance cross-functional initiatives.

Requirements

  • Bachelor’s Degree in Business, Advertising, Communications Management
  • A relevant master’s degree may substitute for up to one year of preferred professional experience.
  • 1-3 years experience in a professional setting, preferably within a related industry and/or function
  • Strong analytical and critical thinking skills, with the ability to interpret data, identify trends, and develop actionable insights.
  • Strong written, verbal, and visual communication skills with the ability to tailor messaging to various audiences
  • Ability to synthesize data and information into clear insights, narratives, presentations, and recommendations
  • Strong organizational and project coordination skills with attention to detail and follow-through
  • Ability to support and contribute to cross-functional initiatives in a collaborative team environment
  • Comfortable learning and leveraging AI-enabled tools and emerging technologies to improve workflows, reporting, research, and operational efficiency
  • Curiosity and willingness to learn AI-enabled tools, automation methods, and emerging technologies that improve reporting, research, collaboration, and workflow efficiency.
  • Ability to work collaboratively across marketing, digital, content, analytics, provider business development, clinical, operational, and agency teams.
  • Fire Life Safety Training (LA City) If no card upon hire, one must be obtained within 30 days of hire and maintained by renewal before expiration date. (Required within LA City only)

Nice to Have

  • Master’s degree Analytics, Business, Economics, Operations, Healthcare Operations, Marketing
  • Familiarity with healthcare, marketing, CRM, or customer data platforms preferred
Keck Medicine of USC logo

Keck Medicine of USC

4.0 Glassdoor

Keck Medicine of USC is the University of Southern California’s medical enterprise, one of only two university-based medical systems in the Los Angeles area. Keck Medicine combines academic excellence, world-class research and state-of-the-art facilities to provide highly specialized care for some of the most acute patients in the country. Our internationally renowned physicians and scientists provide world-class patient care at Keck Hospital of USC, USC Norris Cancer Hospital, USC Verdugo Hills Hospital, USC Arcadia Hospital and more than 100 unique clinics in Los Angeles, Orange, Kern, Tulare and Ventura counties as well as Las Vegas.Keck Medical Center of USC, which includes Keck Hospital and USC Norris Cancer Hospital, is among the top 50 hospitals in the country in 8 specialties, as well as the top three hospitals in metro Los Angeles and top 10 hospitals in California, according to U.S. News & World Report’s 2024-25 Best Hospitals rankings.

Founded in 1991
Los Angeles, California, USA
4.9K employees
79% recommend to a friend
87% CEO approval

Traffic Signals

Monthly Visitors
693.6K
Monthly Google Ads Budget
$67.9K
Traffic Source Mix
Search
54.1%
Direct
39.2%
Referral
4.8%
Social
1.1%
Paid
0.7%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Roles Posted (Last 30 Days)
2

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