Responsibilities

• Develop, maintain and evaluate dashboards, reports, scorecards and custom applications using Tableau, Power BI, Excel, Large Language Models and/or other tools to inform marketing, communications provider business development and operational decision-making.
• Analyze internal and external datasets, including campaign performance, audience segments, market trends, patient volumes, digital engagement, CRM data, clinical propensity models and business development data to identify trends, opportunities, and performance drivers.
• Interpret analytical findings and communicate timely, evidence-based insights and recommendations to internal stakeholders, department leadership and cross-functional partners.
• Design, improve and document departmental workflows, reporting processes, and operational practices to increase efficiency, standardization, collaboration and operational readiness across the department.
• Evaluate patient journeys and engagement opportunities by identifying workflow gaps, audience needs, pain points, and opportunities to improve patient acquisition, engagement and drive new patient growth.
• Develop executive presentations, strategic summaries, performance recaps and leadership-ready narratives that translate complex data, business information and operational priorities into clear recommendations and actionable next steps.
• Conduct recurring and ad hoc analyses related to marketing performance, patient journeys, provider business development and special strategic growth initiatives.
• Design, develop and implement AI-enabled tools, templates, prompts, automations and workflows that improve reporting, research, collaboration, operational efficiency and insight generation across marketing, communications and business development teams.
• Coordinate with marketing, digital, content, analytics, provider business development, clinical, operational, and agency partners to clarify business needs, gather requirements, validate findings, and advance cross-functional initiatives.
• Performs other duties as assigned