Responsibilities

• Marketing IntelligenceMarket Research
• Conduct market and customer research to identify growth opportunities by geography, industry, technology, customer type, and market trends.
• Analyze Tech Electronics' customer base and target markets to identify cross-sell, upsell, whitespace, and new business opportunities.
• Develop Ideal Customer Profiles (ICPs), target account strategies, and audience recommendations to support marketing and sales initiatives.
• Research initiatives based on regional sales needs, Technology Director initiatives, company priorities, and competitive or market activity.
• Data AnalyticsInsights
• Analyze customer, lead, opportunity, campaign, website, and sales data to identify trends, gaps, and opportunities that support lead generation and sales effectiveness.
• Develop and maintain dashboards and reporting for MQLs, SQLs, conversion rates, campaign performance, pipeline activity, website performance, and other key marketing metrics.
• Maintain website analytics and Google Analytics reporting to evaluate traffic, user behavior, conversions, lead sources, and overall website effectiveness.
• Translate data into actionable insights and recommendations for Marketing, Sales, and company leadership.

Requirements

• Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
• 3–5 years of experience in marketing analytics, marketing operations, demand generation, sales enablement, business intelligence, or a related role.
• Strong analytical and critical-thinking skills with the ability to interpret data, identify trends, and translate findings into actionable business recommendations.
• Experience with CRM, marketing automation, sales enablement, data intelligence, and reporting platforms.
• Strong understanding of lead management, audience segmentation, campaign workflows, sales processes, and marketing performance measurement.
• Strong Microsoft Excel and data analysis skills, including experience developing reports, dashboards, target account lists, and data-driven recommendations.
• Excellent organizational, project management, and communication skills with the ability to manage multiple priorities and collaborate across Marketing, Sales, Technology, and leadership.

Benefits

• Health, VisionDental Insurance on DAY ONE
• Paid Time Off
• Accrued Personal Time
• Tuition Reimbursement
• Long termShort-term disability
• Generous Holiday Schedule
• Hybrid office schedule (select positions)
• Immense Growth Opportunities
• Relaxed Family Culture
• Teladoc, SurgeryPlus,other medical benefits