Marketing Integration Manager

Springfield, MO (On-site)

Salary Not AvailableMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own cross‑functional marketing integration that turns business objectives into united marketing plans, governance, and execution across Marketing, Merchandising, E‑Commerce, Retail Ops, Loyalty, and IT.

  • Translate strategic goals into integrated plans, operating rhythms, and governance that drive efficiency and alignment.
  • Identify risks and opportunities early, delivering executive-ready updates and proactive solutions.

Job Description

Responsibilities

  • Lead integration across cross‑functional Marketing teams to ensure alignment with enterprise strategies and priorities.
  • Partner with business functions such as Merchandising, E‑Commerce, Retail Operations, Loyalty, and IT to embed Marketing into broader business initiatives.
  • Drive strategic marketing integration projects from planning through execution, managing timelines, dependencies, and stakeholder alignment.
  • Translate business objectives into clear, integrated marketing plans and operating rhythms.
  • Facilitate collaboration, decision‑making, and communication across teams in a matrixed environment.
  • Develop and refine processes, frameworks, and governance models that improve efficiency, visibility, and execution consistency.
  • Provide clear, executive‑ready updates and recommendations to senior leadership.
  • Identify risks, gaps, and opportunities across initiatives and proactively drive solutions.
  • ALL OTHER DUTIES AS ASSIGNED

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • 7+ years of experience in marketing, strategy, program management, or cross‑functional leadership roles.
  • Advanced Microsoft Office Suite Skills. (PowerPoint, Excel).
  • Demonstrated experience leading complex initiatives in a matrixed or enterprise organization.
  • Experience working with multiple marketing disciplines and business partners.
  • Integrated marketing principles across digital, retail, and omnichannel environments.
  • Enterprise business models and cross‑functional operating structures.
  • Marketing project and program management best practices.
  • Ability to influence without direct authority and align diverse stakeholders.
  • Proven ability to manage multiple priorities in a fast‑paced environment.
  • High level of business acumen with the ability to connect strategy to execution.
  • Ability to lead through change and support adoption of new ways of working.
Bass Pro Shops logo

Bass Pro Shops

Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.

Founded in 1972
Springfield, Missouri, USA
9.6K employees (675 in marketing)