Marketing Insights Manager

King of Prussia, PA (Hybrid)

$95K/yr – $120K/yrManager5+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing analytics and reporting to support leadership reviews and optimize GTM initiatives.

  • Must-have: 5+ years in marketing analytics with CRM/MA experience and BI tooling
  • Standout: Experience translating insights for senior stakeholders and using enterprise BI tools (Qlik Sense preferred)

Job Description

Responsibilities

  • Own ongoing reporting for marketing programs and GTM initiatives
  • Monitor performance against defined KPIs and targets and escalate risks or material variances
  • Deliver reporting to support leadership reviews
  • Conduct deep-dive analysis on campaign performance
  • Partner with campaign owners to interpret results and identify optimization opportunities
  • Surface performance trends, gaps, and anomalies, and recommend corrective actions when results fall short of targets
  • Prepare inputs for performance reviews, including QBRs
  • Support regular executive performance summaries
  • Reinforce consistent use of defined KPIs and reporting standards
  • Provide ad hoc analysis in support of strategic initiatives and priority programs

Requirements

  • 5+ years of experience in marketing analytics, performance reporting, or business intelligence within a B2B environment
  • Experience analyzing marketing program performance and pipeline impact
  • Ability to translate analytical findings into clear recommendations
  • Experience working with CRM and marketing automation platforms (e.g., Salesforce, Marketo)
  • Hands-on experience leveraging enterprise BI tools to analyze and interpret marketing performance data; experience with Qlik Sense preferred
  • Strong communication skills with the ability to present insights to senior stakeholders
  • Highly organized, with the ability to manage recurring reporting cadences and ad hoc analysis

    Benefits

    • Named in Newsweek’s ‘Americas Greatest Workplaces 2025’: https://rankings.newsweek.com/americas-greatest-workplaces-2025
    • Genuine career progression pathways and mentoring programs.
    • Culture of innovation, technology, collaboration, and openness.
    • Flexible, diverse, and international work environment.
    • Giving back is a huge part of our culture. Alongside an extra “change the world” day plus another for personal development, we also highly encourage participation in our Corporate Responsibility Employee Programs.
    • This position is eligible for comprehensive benefits, including - but not limited to - medical, dental, and vision coverage life and AD&D, short and long-term disability coverage, paid time off, paid parental / maternity leave, participation in a 401(k) program that includes company match, and many other additional voluntary benefits.
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    Qlik

    3.9 Glassdoor

    Wherever there's business, there's data. And wherever there's data, there's Qlik. Qlik is leading the way to the AI-powered enterprise, with powerful capabilities in data integration, quality, and analytics. With Qlik, organizations get more out of their data and deliver better business outcomes.

    Founded in 1993
    King of Prussia, Pennsylvania, USA
    4.6K employees (309 in marketing)
    73% recommend to a friend
    76% CEO approval

    Traffic Signals

    Monthly Visitors
    2.1M
    Monthly Google Ads Budget
    $248.6K
    Traffic Source Mix
    Search
    53.4%
    Direct
    39.2%
    Referral
    5.4%
    Social
    1.1%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~4.6K

    Marketing Team

    Marketing Team Size
    220 (5% of company)
    Median Career Experience
    18 years
    Median Tenure
    6.5 years

    Funding

    Total Funding
    $12.5M
    Last Raise
    $12.5M
    Secondary Market, 1 years ago

    Funding History

    • Nov 2024
      Secondary Market
    • Jan 2016
      Post IPO Equity
    • Dec 2004
      Series Unknown • $12.5M

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