Marketing Insights & Competitive Intelligence Co-op

Boston, MA (Hybrid)

$25/hr – $35/hrIntern/New GradFull time

Posted 2 months ago

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Job Summary

Own the collection and synthesis of competitive intelligence to inform product strategy and market positioning.

  • Build trackers and one-page wiki profiles to capture launches, claims, pricing signals, and positioning across traditional, AI-native, and emerging players.
  • Produce monthly digests and timely updates after earnings or material launches to surface market moves and messaging pivots.
  • Collaborate with Marketing, Sales, and Corporate Development to translate intelligence into pricing, sizing, and positioning insights for product strategy.

Job Description

Responsibilities

  • Build and maintain product launch trackers that capture competitor releases side by side, including feature claims, target customer segments, pricing signals, and go-to-market messaging
  • Maintain a claims and messaging tracker — a structured repository of competitor public claims, taglines, analyst endorsements, customer logos, and category positioning statements
  • Monitor competitor product pages, press releases, event announcements, and marketing campaigns to identify new launches, feature updates, and messaging pivots
  • Flag meaningful changes in how competitors describe their products and position themselves in the market, and summarize findings for stakeholder review
  • Monitor and analyze the competitive landscape across traditional, AI-native, and emerging players to keep IDC informed on market positioning
  • Develop and maintain one-page competitor wiki profiles covering positioning, product lines, pricing signals, recent announcements, leadership changes, and known strengths and weaknesses
  • Produce a monthly competitor digest summarizing notable competitor moves, product launches, messaging changes, partnerships, acquisitions, hiring signals, and customer announcements
  • Develop structured SWOT analyses and competitor assessments for internal stakeholder review
  • Deliver standard updates after a competitor or peer releases earnings, launches a material product, or makes another significant market announcement
  • Capture recurring themes across competitor announcements, customer references, job postings, earnings calls, press releases, and product pages into market signal snapshots
  • Develop and maintain repeatable AI-assisted methodologies for market analysis and research production
  • Collaborate with Marketing, Sales, Corporate Development, and Global Domains to align intelligence outputs with business priorities
  • Support product strategy and portfolio planning with competitive pricing, market sizing, and positioning insights
  • Deliver market-based insights on emerging technologies and new opportunity areas to support product planning
  • Maintain and improve a living competitor wiki so that research compounds over time and each co-op cohort builds on the last

Requirements

  • Currently enrolled in an undergraduate or graduate program in Business Administration, Marketing, Information Systems, Communications, Data Analytics, or a related field
  • Strong interest in competitive intelligence, market research, or strategic marketing
  • Exceptional organizational skills and attention to detail — this role produces structured, repeatable artifacts that stakeholders depend on
  • Strong writing and communication skills, with the ability to summarize complex competitive information clearly and concisely
  • Experience using AI tools (ideally Claude) to accelerate research, organize information, or produce structured outputs and ongoing monitoring applications
  • Proficiency in Excel and PowerPoint; familiarity with research databases, web research techniques, or business intelligence tools is a plus
  • Analytical mindset with an eye for pattern recognition and a drive to surface insights that others miss
  • Comfortable working independently against a defined deliverable set, with minimal day-to-day supervision
  • Collaborative and curious, with a genuine interest in technology markets and how companies compete within them
  • Hybrid schedule, working in our Boston office 2-3 days per week.

Preferred

  • familiarity with research databases, web research techniques, or business intelligence tools is a plus

Benefits

  • 15 vacation days (prorated based on start date)
  • 12 company-paid holidays
  • 6 paid sick days (prorated based on start date; may vary by state)
  • Medical, dental, and vision coverage
  • 2 floating holidays (prorated based on start date)
  • 1 volunteer day
  • 401(k) company match (IDC matches 3% on the first 6% of employee contributions)
  • Company-paid short-term disability
  • Company-paid life insurance
  • Company-paid parental leave
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IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,300 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years IDC has provided strategic insights to help our clients achieve their key business objectives. IDC’s Insights businesses provide industry-focused advice for IT buyers in the Financial, Government, Health, Retail, Manufacturing and Energy verticals. To learn more about IDC, please visit www.idc.com. Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

Needham Heights, Massachusetts, USA
5.3K employees (476 in marketing)