Responsibilities

• Lead and develop the marketing team through a performance culture, marketing excellence, and effective coaching programs to achieve marketing objectives.
• Manage and optimize geography marketing investments, budgets, and ROI while tracking key performance metrics to meet financial targets.
• Drive portfolio optimization for customer segments through value-based pricing strategies and compelling value propositions.
• Execute crop strategies aligned with business objectives and financial targets, ensuring effective resource allocation across crops and geographies, considering the competitive landscape.
• Design, deliver, and manage superior customer experiences using data-driven decision-making frameworks and optimizing A&P resources.
• Guide Commercial Heads and CU Managers in developing effective go-to-market strategies while monitoring and responding to market trends, industry best practices, and evolving customer needs.
• Ensure harmonized execution of global marketing platforms and processes, such as: Product Meetings, CU/Regional Offer Meetings, Campaign Offer Planning, Target Product Profiles (TPP), Value Pricing, 5-Year Business Planning.
• Partner with Commercial Units, R&D, and Production & Supply Chain to drive cross-functional alignment.

Requirements

• Bachelor's degree in Business or a quantitative field required; Master’s degree (MBA, Marketing, or related field) preferred.
• Develop and execute marketing strategies that effectively communicate the brand value proposition to target audiences.
• Create innovative marketing solutions that differentiate the brand from competitors.
• Analyze market trends, customer data, and performance metrics to inform and optimize marketing strategies.
• Identify and understand the needs and preferences of different customer segments.
• Develop and implement targeted marketing campaigns to reach specific audiences.
• Drive customer satisfaction through data-driven marketing approaches.
• Manage marketing budgets effectively and allocate resources for maximum ROI.
• Set and achieve measurable goals and objectives that drive business growth.
• Demonstrate a results-oriented mindset with a focus on quantifiable outcomes.

Benefits

• A culture that celebrates belonging and collaboration, promotes professional development and strives for a work-life balance that supports the team members. Offers flexible work options to support your work and personal needs.
• Full Benefit Package (Medical, Dental & Vision) that starts your first day.
• 401k plan with company match, Profit Sharing & Retirement Savings Contribution.
• Paid Vacation, Paid Holidays, Maternity and Paternity Leave, Education Assistance, Wellness Programs, Corporate Discounts, among other benefits.