Responsibilities

• Develop and execute marketing strategies aligned with company growth and product positioning
• Strengthen brand messaging, positioning, and visual identity across all marketing channels
• Ensure consistent communication of product value and differentiation in the healthcare market
• Lead digital marketing initiatives including SEO, SEM, content marketing, email campaigns, and social media
• Plan and execute multi-channel campaigns to drive lead generation and customer acquisition
• Manage performance marketing campaigns and optimize ROI
• Conduct market research and competitive analysis within the healthcare and SaaS landscape
• Track campaign performance and optimize strategies based on data insights
• Monitor key marketing metrics such as lead generation, engagement, and conversion rates
• Plan and execute marketing events, webinars, trade shows, and promotional campaigns

Requirements

• 5–10 years of experience in marketing roles
• Mandatory experience in SaaS marketing
• Mandatory experience in healthcare or health-tech industry
• Strong expertise in digital marketing, content strategy, and campaign management
• Experience with marketing analytics and performance tracking tools
• Familiarity with CRM platforms such as HubSpot, Salesforce, or similar
• Excellent communication, strategic thinking, and project management skills

Preferred

• Experience in B2B SaaS or enterprise technology environments
• Experience with marketing automation and lead generation tools
• Ability to work in a fast-paced startup environment