Responsibilities

• Own and manage Meta ad campaigns from creative to conversion, tied to measurable lead flow and AUM growth
• Lead YouTube channel strategy, long-form video scripting, and end-to-end video editing
• Build and manage podcast production from recording through distribution
• Design and maintain email funnels, CRM workflows, and marketing automation sequences
• Produce and manage online webinars and virtual workshops
• Develop and publish social media content across platforms
• Write compelling copy across all channels — ads, scripts, emails, landing pages
• Architect full-funnel systems from awareness through booked appointment
• Build and lead the marketing team as the firm scales

Requirements

• Proven experience owning a marketing or growth function end-to-end
• Hands-on experience managing Meta ad budgets with measurable results
• Track record growing YouTube channels with long-form content
• Ability to write, produce, and edit video and podcast content independently
• Experience with CRM platforms and marketing automation architecture
• Self-directed, systems-oriented, and focused on building — not just maintaining

Preferred

• Background in financial services, insurance, legal, accounting, real estate, or healthcare preferred