marketing and growth manager

Responsibilities

• CRM and lead management — Own our CRM and track prospective clients from initial inquiry through consultation and retention.
• Seminars and events — Manage seminars, speaking programs and events from promotion and registration through logistics, follow-up and measurement.
• Digital presence — Oversee our website, SEO, local search, Google presence, directories and overall digital footprint.
• Social media — Manage and grow our social presence, particularly LinkedIn, and coordinate content across other appropriate platforms.
• Content and communications — Coordinate newsletters, articles, video, email and our Listen to Lawrence podcast.
• Reputation and digital authority — Manage reviews, attorney profiles, directories and the firm’s visibility in traditional and emerging AI-driven search.
• Referral and community marketing — Support professional referral relationships, community involvement, sponsorships and other outreach.
• Outside vendors — Manage our website, SEO, digital, advertising and creative resources and hold them accountable.
• Marketing budget — Track spending and help determine where our marketing dollars are producing value.
• Metrics — Build straightforward reporting that tells us what is working, what isn’t and what we should do differently.

Requirements

• 5+ years of substantive marketing experience
• Strong experience with CRM systems and lead management
• Experience with digital marketing, websites, SEO, email and social media
• Experience managing events, seminars or similar programs
• Understanding of marketing analytics, lead sources and conversion
• Strong writing, communication and project-management skills
• Experience managing outside vendors
• Ability and willingness to be hands-on
• Strong ownership, initiative, judgment and follow-through
• Interest in emerging marketing technologies, including AI