Responsibilities

• Work directly with senior leadership on a focused enterprise growth and ABM initiative
• Research target companies, business units, marketing teams, and decision-makers
• Build and maintain highly targeted prospect and account lists
• Research individual prospects to understand their roles, priorities, initiatives, and potential needs
• Support an Account-Based Marketing strategy focused on reaching specific companies and decision-makers with relevant messaging
• Draft and send personalized prospect emails and follow-up communications
• Engage with prospects through LinkedIn and other approved digital channels
• Help coordinate outreach sequences across email, LinkedIn, advertising, and landing pages
• Support LinkedIn advertising campaigns, including targeting, creative, messaging, and testing
• Write and test ad headlines, email copy, outreach messages, calls-to-action, and landing page copy

Requirements

• Currently pursuing a degree or recently graduated with a degree in Marketing, Communications, Advertising, Business, or a related field
• Strong written and verbal communication skills
• Comfortable communicating professionally with business prospects
• Strong interest in digital marketing, account-based marketing, business development, advertising, or lead generation
• Comfortable conducting online research and organizing information
• Highly organized with strong attention to detail
• Proactive, resourceful, and willing to take initiative
• Comfortable learning and using new digital tools
• Interested in understanding how marketing contributes directly to revenue and business development
• Ability to work independently while collaborating with senior leadership and internal teams

Preferred

• Familiarity with LinkedIn, email marketing, CRM platforms, Canva, WordPress, Google Analytics, or digital advertising is a plus
• Experience using AI tools for research, writing, personalization, or productivity is a plus