Marketing + Graphic Design Manager at Bowfish | Ocean City, NJ | $48K/yr – $60K/yr

Bowfish

Marketing + Graphic Design Manager

Ocean City, NJ (On-site)

$48K/yr – $60K/yrManager2+ years expFull time

Posted 4 months ago

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Job Summary

Drive Bowfish’s social-first marketing, owning content creation, campaigns, and brand consistency across store and digital assets.

Own end-to-end social content, campaigns, and in-store visuals across platforms.
Must-have: 2+ years in marketing and graphic design with proficiency in Illustrator/Photoshop.
Standout: Experience with photography/videography and sustainability branding.

Job Description

Responsibilities

Marketing Management
Marketing Strategy + Campaign Management: Development of promotional design and strategy
Collaborate with team on marketing calendar and any information that needs to be shared with our customers.
Create marketing calendar and plan for seasonal product launches and scheduling social post and campaigns.
Design and execute email campaigns.
October – March: 2 Campaigns Per Week (2 emails and 2 social posts)
April - Earth Month: Campaigns every day (posts or emails)
April – September: 3 Campaigns Per Week (3 emails and 3 social posts)
Social Media Marketing Management: Lead the creative direction, planning, and production of social media content across all platforms, ensuring posts are compelling, on-brand, and aligned with overall marketing and email campaign objectives.
Own the content creation process from concept to execution, including ideation, shooting, editing, and publishing engaging photo and video content.
Comfortable capturing content on a phone and turning it into high-performing, engaging posts (Reels, Stories, TikToks, etc.).
Stay up to date on social media trends, trending audio, and platform best practices, and proactively bring fresh ideas to grow reach and engagement.
Collaborate with the Store Managers on supplemental weekly content to support consistent daily posting on Instagram and Facebook.
Oversee community engagement across social platforms, responding to customers and providing direction and support to the Store Managers as needed.
Visual Branding Oversite: Creating in-store visuals for signage, educational material and packaging.
Maintain consistent brand image across physical and digital assets.
Collaborate with Store Merchandiser for a cohesive in-store and digital experience for window displays.
E-commerce Maintenance + Management: Product Management: Support team during photoshoots to organize and process photos by sorting culling during photoshoot days.
Maintain current products and regularly clean out old products from the site.
Oversee product assets and clean up any copy or photo issues.

Requirements

Bachelor's Degree
2+ years of marketing and graphic design experience
Email + social media marketing.
Adobe programs including Illustrator and Photoshop
Strong foundation of content creation through photography, videography, and video editing experience.
Strong foundation of copywriting.
Foundational understanding of Klaviyo and Shopify or equivalent systems.
Strong foundation of design and creative problem solving.
Strong project management knowledge & experience
NDA agreement restricting the release or sharing of information owned by Bowfish such as trade secrets, financials, and other sensitive Bowfish assets.

Preferred

Artistic Ability Preferred
You’ve got an art background or enjoy creating new things from scratch.
You’re a self-starter capable of thriving in a fast-paced, constantly evolving environment.
Strong attention to detail and ability to multitask across different projects.
You love to teach and learn from others and are committed to positively contributing to our team.

Benefits

Medical Benefits: HSA account $3,600/yr after 6 months of employment (if applicable)
401k, 3% match after 1 year of employment
Cell phone reimbursement: $2,400/yr
Potential bonus of 10% of annual salary
21 days - paid time off
12.5 federal holidays earned paid time off. Schedule subject to holiday needs.
Employee discounts
401(k) matching
Flexible schedule
Health savings account
Paid time off
Employee discount

Bowfish

Bowfish is a Southern New Jersey-based brick-and-mortar retail concept group. We believe in building businesses that focus on creating unique experiences and practice reducing our footprint where ever possible. We believe business can be done in a way that leaves the world better for future generations, hence our slogan "for their future."

Founded in 2019

Ocean City, New Jersey, USA

3 employees

www.bowfish.com