Responsibilities

• Build, own, and continuously improve full funnels across both brands — this is a hands-on execution role
• Construct acquisition, conversion, and ascension flows from the ground up using funnel builder and ESP/CRM platforms
• Implement conditional marketing logic across all funnel stages — behavioral tagging, branching sequences, and purchase-based path routing
• Build and wire multi-touch email sequences with conditional branching based on opens, clicks, purchases, and engagement scoring
• Segment audiences so that each subscriber receives messaging matched to their behavior and purchase history
• Run structured A/B and multivariate tests on pages, subject lines, CTAs, order bumps, and pricing — document results and apply learnings
• Maintain funnel KPI dashboards and deliver regular performance reports to leadership
• Partner with media buyers to align traffic strategy with funnel entry points and back-end economics
• Audit existing funnels for drop-off, logic gaps, and missed conditional opportunities
• Bring natural curiosity to the work — digging into anomalies, studying what works, and always asking what to test next

Requirements

• 3+ years of direct, hands-on funnel building — you have personally built and launched funnels, not managed teams that did
• Proven skill in conditional marketing: behavioral tagging, if/then branching, purchase-triggered routing, and audience segmentation inside an ESP or CRM
• Demonstrated results: specific examples of CVR, AOV, or LTV improvement through funnel builds and conditional sequencing you personally executed
• Platform proficiency in at least one major funnel builder (ClickFunnels, Kajabi, or equivalent) and one ESP/CRM (ActiveCampaign, Infusionsoft / Keap, or equivalent)
• Ability to read, interpret, and act on funnel analytics — EPC, CVR, drop-off rates, ROAS — without hand-holding
• Working knowledge of direct-response copywriting structure — you can write copy that converts, review funnel copy critically, and give informed feedback that sharpens the work
• Experience managing multi-funnel workloads simultaneously in a deadline-driven environment
• Natural curiosity: a genuine interest in understanding why subscribers behave the way they do, and using that understanding to improve the work
• Highly capable with AI tools and agentic AI — able to integrate AI-assisted workflows into funnel building, copy iteration, segmentation logic, and campaign optimization

Nice to Have

• Background building funnels in financial publishing, trading education, information marketing, coaching, or paid newsletter and subscription businesses
• Experience with high-ticket ascension funnels and continuity/subscription revenue models, and coaching or course offer structures
• Skill building multi-path funnels with advanced conditional logic — not just linear autoresponder sequences
• Familiarity with paid traffic platforms (Meta, Google, YouTube, native) and how funnel economics translate across information marketing, coaching, and publishing verticals
• Working knowledge of HTML/CSS sufficient to make funnel page edits without developer support
• Experience with behavioral analytics tools — Hotjar, GA4, or session recording platforms
• Hands-on experience using agentic AI systems to automate and accelerate funnel workflows — including content generation, A/B test hypothesis building, audience segmentation, and performance analysis