Marketing & Fan Engagement

Burlington, VT (On-site)

$48K/yr – $52K/yrEntry Level2+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own campus athletic marketing for the Catamounts, driving attendance and revenue by engaging all constituents and executing strategic promotions across game days and season campaigns.

  • Own marketing strategy for the athletic program, coordinating with external relations to boost attendance and brand reach.
  • Engage students, fans, alumni, and community partners through multi-channel promotions to lift attendance and revenue.
  • Build and measure plans that tie promotions to attendance, revenue, and brand engagement.

Job Description

Own campus athletic marketing for the Catamounts, driving attendance and revenue by engaging all constituents and executing strategic promotions across game days and season campaigns.

  • Responsible for marketing the University of Vermont Catamounts athletics programs by coordinating with external relations staff to raise attendance and revenue while strengthening the brand.
  • Engage students, fans, alumni, and community partners through game-day promotions, events, and multi-channel campaigns to grow participation and support.
  • Create and execute strategic plans with a focus on brand building, audience engagement, and measurable outcomes across campaigns.
University of Vermont logo

University of Vermont

Since 1791, the University of Vermont has worked to move humankind forward. Today, UVM is a Public Ivy and top research university of a perfect size, large enough to offer a breadth of ideas, resources, and opportunities, yet small enough to enable close faculty-student mentorship across all levels of study, from bachelor's to M.D. programs. Here, students' educational experience and activities are enriched by our location — from the energy and innovation of Burlington to the forests, farms, and independent spirit of Vermont. UVM provides students endless ways to explore the world, challenge ideas, and dig in on the most pressing issues of our time.UVM Community Management Guidelines: https://www.uvm.edu/d10-files/documents/2025-05/UVMCommunityManagementGuidelines_web.pdf.

Burlington, Vermont, USA
6.9K employees (266 in marketing)

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$64.1K
Traffic Source Mix
Search
42.4%
Direct
50.4%
Referral
5.8%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~6.9K

Marketing Team

Marketing Team Size
193 (3% of company)
Median Career Experience
6 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$150.9M
Last Raise
$48M
Grant, 5 days ago

Funding History

  • Mar 2026
    Grant • $48M
  • Sep 2025
    Grant • $48M
  • Jul 2025
    Grant • $5.5M

Recent News