Marketing Executive

USA (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital marketing execution for AmeriCamp by creating content, running campaigns, and engaging the online community in a UK-based role.

  • Must-have: 1–3 years in digital marketing or content roles
  • Standout: End-to-end ownership of social, email, and growth reporting
  • Standout: Experience with analytics (e.g., Google Analytics) and cross-team collaboration

Job Description

Responsibilities

  • Creating engaging content across social media platforms (including reels, short-form video, blogs, and email copy)
  • Planning and executing marketing campaigns from idea through to delivery
  • Managing the social media calendar and scheduling content using tools like Later or Meta Business Suite
  • Building and scheduling email campaigns, including newsletters and sales messaging
  • Managing our ambassador programme, including outreach, communication, and content coordination, curating the best UGC content
  • Engaging with our online community, responding to comments and messages to build a strong brand presence
  • Monitoring campaign and content performance, producing regular reports to track engagement and growth
  • Using tools like Google Analytics to understand user behaviour and optimise performance
  • Staying on top of trends and bringing fresh, creative ideas to the team
  • Collaborating with teams across the business (sales, operations, design) to support wider business goals

Requirements

  • 1–3 years’ experience in a digital marketing or content-focused role
  • A degree in the relevant field or significant professional experience
  • A strong understanding of major social platforms (Instagram, TikTok, Facebook) and what performs well
  • Creative thinker with the ability to produce engaging, on-brand content
  • Strong copywriting skills across social, email, and web
  • Experience with email marketing platforms (e.g. HubSpot)
  • comfortable using tools like Canva and social media scheduling platforms
  • Basic design and/or video editing skills (e.g. reels, short-form video)
  • Highly organised with the ability to manage multiple projects and deadlines
  • Data-driven mindset, with experience analysing performance and making improvements
  • Confident communicator with strong written and verbal skills
  • Proactive, self-starter attitude with a willingness to learn and grow
  • Understanding of wider digital marketing channels (e.g. SEO, PPC) is a plus
  • Passionate about the summer camp industry (experience is a bonus, not essential)
  • We cannot offer visa sponsorship and you must be able to work in the UK.

Preferred

  • Be part of an exciting growth phase for the business
  • Work in a fun, dynamic, and creative environment
  • Opportunity to take ownership and make a real impact
  • Travel perks (after your first successful year)
  • Regular socials, events, and wellbeing initiatives

Benefits

  • A supportive, relaxed and social work environment, that values diversity, equity and inclusion, and individual growth
AmeriCamp logo

AmeriCamp

AmeriCamp is a friendly, fun-loving organisation that offers people around the world the chance to work at a summer camp in America as either a camp counsellor or a support role.AmeriCamp was named Best Summer Camp Organisation by Save The Student for 2011, 2012, 2013, 2014, 2015 and 2016 because of how much our AmeriCampers get and the great personal service we offer.In 2013 The Independent said that AmeriCamp were "the only choice" when choosing a Summer Camp Organisation.

Founded in 2010
Manchester, England, GBR
72 employees (14 in marketing)

Traffic Signals

Monthly Visitors
15.9K
Traffic Source Mix
Search
46.1%
Direct
40.6%
Referral
7%
Social
5.4%
Paid
0.8%

Headcount Trend

Current headcount: ~72

Marketing Team

Marketing Team Size
14 (19% of company)