Marketing and Events Specialist

Rochester, NY (Remote)

$72K/yr – $76K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive content creation and event marketing for Town Square Health, aligning collateral, education materials, and community engagement with brand standards.

  • Own event logistics, exhibition presence, and post-event ROI tracking.
  • Must-have: 3–5 years in marketing/events with strong writing and design-tool fluency.
  • Standout: Proven track record coordinating national conferences and healthcare events.

Job Description

Drive content creation and event marketing for Town Square Health, aligning collateral, education materials, and community engagement with brand standards.

  • Develop, write, and edit content for print and digital materials including brochures, flyers, signage, social assets, emails, and ads
  • Create and update patient education materials with clinical and operations teams for accuracy and brand consistency
  • Maintain the content library, ensuring materials are up to date, on-brand, and compliant with healthcare communication standards
  • Support integrated campaigns to drive patient acquisition, retention, and community awareness
  • Coordinate with vendors (printers, designers, photographers) to produce high-quality materials on time and within budget
  • Assist with maintaining and updating content on the company website and patient-facing platforms
  • Coordinate end-to-end logistics for centralized events and health fairs, including vendor coordination and post-event wrap-up
  • Manage presence at national conferences and trade shows, including exhibit logistics and on-site support
  • Maintain inventory for event giveaways and materials
  • Maintain an annual events calendar and identify new community engagement opportunities aligned with growth goals

Requirements

  • Bachelor's degree in Marketing, Communications, Public Health, or related field
  • 3–5 years of experience in marketing, events coordination, or related role
  • Experience planning and executing events including tradeshows, community events, or health fairs
  • Strong writing and editing skills for diverse audiences
  • Proficiency with Canva, Adobe Creative Suite, or similar and marketing platforms (email, social, CMS)
  • Highly organized with solid project management and multi-deadline handling
  • Capable of working independently and in a centralized team
  • Comfortable in a fast-paced, growth-oriented environment
  • Willingness to travel for events (~15%)
  • Mission-driven, collaborative mindset with passion for improving access to primary care

Preferred

  • Experience in healthcare, wellness, or consumer-facing services
  • Familiarity with healthcare marketing compliance (HIPAA-related communications)
  • Experience with CRM or marketing automation platforms

Benefits

  • Competitive compensation and performance-based incentives
  • Starting salary range of $72,000-$76,000
  • Comprehensive benefits package (medical, dental, vision, 401k)
  • Opportunity to impact healthcare delivery for older adults
Town Square Health logo

Town Square Health

Town Square Health is a value-based care, multi-specialty practice serving Medicare-eligible patients. We are bringing primary and specialty care together to deliver seamless, coordinated, patient-centered services with a bold vision to set the gold standard for how we experience healthcare in the United States.

Founded in 2025
Chicago, Illinois, USA
11 employees