Drive regional trade show and event marketing to support sales and brand, coordinating planning, execution, and vendor partnerships.

• Own the end-to-end trade show plan and budget aligned with company strategy.
• Manage the production and distribution of all marketing and sales materials through print and electronic distribution via the Internet
• Coordinate logistics including booth design, vendor relationships, travel, sponsorships, and collateral.
• Coordinate the advertising and promotional activities for trade shows
• Evaluate the effectiveness of each tradeshow to measure ROI, planning & execution and to plan improvements for future tradeshow presence
• Work with marketing specialists and sales to develop all marketing and sales materials and coordinate the flow of content with the applicable external vendors
• Perform the activities required to successfully execute the approved regional sales meeting, customer training and trade show plans
• Manage relationships with all external vendors regarding production and distribution of marketing materials, merchandising, and trade show assets (including negotiation of favorable terms, vendor selection and troubleshooting of issues)
• Supports email marketing platform for internal and external communications
• Work with Senior Manager of Marketing to develop and execute brand and marketing strategies including online and offline media, collateral, website, and social media; manage internal and external email communications schedule and content