Marketing and Events Specialist

Columbus, OH (Unknown)

Salary Not AvailableMid Level4+ years exp

Posted 3 months ago

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Job Summary

Drive social media and live events for Easton Town Center to build guest engagement and experiences.

  • Own the end-to-end social content plan, production, and real-time engagement across platforms
  • Must-have: 4–6+ years in social media or events with strong content creation
  • Standout: On-site event execution and cross-functional coordination with tenants and vendors

Job Description

Responsibilities

  • Plan and execute social media content across platforms, maintaining a consistent and engaging brand voice
  • Capture and produce high-quality photo and video content showcasing the property, tenants, and key experiences
  • Manage day-to-day engagement, including comments, messages, and guest inquiries
  • Provide real-time social coverage during events and activations
  • Partner with tenants to promote openings, campaigns, and brand moments
  • Support paid social initiatives to expand reach and visibility
  • Identify and leverage trends, user-generated content, and partnership opportunities
  • Plan and execute a wide range of events—from community programming to tenant-driven experiences
  • Coordinate logistics across internal teams, vendors, and external partners
  • Serve as the primary point of contact for event partners from planning through execution

Requirements

  • 4–6+ years of experience in social media, marketing, events, or a related field
  • Experience executing campaigns across social and email, with a working understanding of performance analytics
  • Strong content creation skills (photo/video and copywriting)
  • Ability to manage projects independently while collaborating across teams
  • Highly organized with strong attention to detail and the ability to manage multiple priorities
  • Comfortable working with a variety of stakeholders
  • A proactive, solutions-oriented mindset with a willingness to jump in where needed
  • Availability to support events during evenings and weekends