Marketing & Events Manager

South Bend, IN (On-site)

$50K/yr – $58K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own REAL Services marketing and storytelling engine across brand, social, events, and donor communications to lift visibility and community impact.

  • Lead cross-channel messaging, brand management, and event promotion aligned to mission and fundraising goals.
  • Coordinate vendors and campaigns to ensure consistent, timely delivery and brand standards.
  • Capture stories and measure marketing impact to continuously improve community engagement and outreach.

Job Description

Responsibilities

  • Develop and implement marketing, communications, and event strategies that align with the Agency's mission, vision, strategic plan, and annual organizational priorities.
  • Lead the Agency's marketing and brand management efforts by ensuring consistent messaging, visual identity, and promotional strategies across all communication channels.
  • Manage the Agency's social media presence by developing content, capturing stories, monitoring engagement, and strengthening community awareness.
  • Create, coordinate, and maintain print and digital marketing materials that promote the Agency's programs, services, events, and community impact.
  • Plan, coordinate, and promote agency events, which may include volunteer recognition activities, donor engagement/fundraising events, community outreach initiatives, and other special events.
  • Collaborate with the CEO by developing marketing materials, promotional campaigns, event communications, and donor recognition activities that support fundraising and advancement initiatives.
  • Manage relationships with contracted marketing vendors by negotiating services, coordinating projects, overseeing deliverables, and ensuring quality, timeliness, and consistency with the Agency's brand standards.
  • Work collaboratively with agency leadership and program staff to identify and communicate stories that demonstrate the impact of REAL Services.
  • Monitor and evaluate the effectiveness of marketing, social media, and event activities, using data to recommend improvements and strengthen community engagement.
  • Represent and serve as an ambassador for REAL Services at community meetings, networking events, speaking engagements, and outreach activities while fostering positive relationships with media, community partners, volunteers, sponsors, donors, and the public.

Requirements

  • Five years of progressively responsible experience in marketing, communications, social media, event management, or a related field is required.
  • An associate or bachelor\'s degree in a related field is preferred and may be substituted for a portion of the experience.
  • Knowledge of marketing, branding, social media, and community engagement strategies.
  • Excellent written, verbal, presentation, and interpersonal communication skills.
  • Demonstrated ability to build collaborative relationships and work effectively across departments with staff, volunteers, community partners, and other stakeholders.
  • Exceptional organizational and project management skills, with the ability to manage multiple priorities, meet critical deadlines, and coordinate multiple concurrent projects and events.
  • Ability to represent REAL Services professionally while serving as an effective ambassador for the Agency throughout the community.
  • Proficiency with Microsoft 365 and the ability to effectively utilize current marketing, communication, design, and social media technologies.
  • Creative, self-motivated, and adaptable with sound judgment, attention to detail, and the ability to work independently while contributing as a collaborative member of a team.
  • Experience coordinating with volunteers or fundraising teams is a plus.
REAL Services Inc logo

REAL Services Inc

At REAL Services, we believe in the dignity of all people and are committed to helping individuals live with independence, purpose, and stability. We serve more than 30,000 older adults, individuals with disabilities, and low-income families across 12 counties in Northern Indiana each year.As an umbrella organization for over 20 programs, our services address four core areas: aging and disability support, education, nutrition, and financial self-sufficiency. From Meals on Wheels to Medicare Counseling, Options Counseling, Lunch n’ Learns, and Chronic Disease Management, our programs are designed to improve quality of life and provide meaningful, lasting support.REAL Services operates through three key divisions:Area Agency on Aging: Helps older adults maintain independence through services supported by the Older Americans Act.Community Action Agency: Empowers low-income individuals and families to achieve self-sufficiency.Alzheimer’s & Dementia Services of Northern Indiana: Supports those living with memory loss and their caregivers.REAL Services proudly provides services without regard to race, age, color, religion, sex, disability, national origin, ancestry, or veteran status.

Founded in 1966
South Bend, Indiana, USA
121 employees (2 in marketing)

Traffic Signals

Monthly Visitors
6.7K
Traffic Source Mix
Search
35.9%
Direct
64.1%

Headcount Trend

Current headcount: ~121

Marketing Team

Marketing Team Size
2 (2% of company)
Marketing Roles Posted (Last 30 Days)
1