Responsibilities

• Marketing system and audience growth. The marketing plan, campaign and content calendar, publishing, channel strategy, audience-growth initiatives, measurement and reporting, our Google Business Profile and review response, and delivery of the website relaunch.
• Signature events and community partnerships. Design and deliver the 2027 signature event calendar (we set the target count together in your first 60 days). You own event strategy, program design, budgets within approved envelopes, community partnerships, promotion, each event's commercial inventory, and results. Our Operations team owns physical market-day execution and logistics against your agreed plan.
• Sponsorship inventory and commercial readiness. Map, package, and maintain the market's sponsorable assets: digital screens, physical positions, media relationships, and event assets. Manage inbound and event-attached opportunities, close standard opportunities at company-published rates, and own fulfillment and relationship administration with our media partners. Leadership sets all pricing; you build the product and keep it honest. This is not a cold-prospecting sales role.
• Contractor direction. Brief, scope, budget, schedule, and quality-control our content, design, and paid-media contractors. They execute; you’re accountable for the output.
• Brand, reputation, and the scorecard. Brand standards, our public rating trajectory, community presence, and a weekly scorecard you own and report on. We expect you to know what's working, what isn't, and what you're changing because of it.
• Your first 90 days By day 30, publishing and contractor direction run through you. By day 60, the content calendar is live and measured, and the 2027 event calendar is drafted with budgets. By day 90, the sponsorship inventory map is delivered for pricing.
• Where and when you work Georgia-based and commutable to Pendergrass. Weekdays are hybrid. Steady state, you’re on-site two to three market days per month (single days, not full weekends), so most of your week stays free for building and project management. During your first 90 days, you’re on-site at least one market day each operating weekend to learn the property, meet vendors, and stand up the content-capture system. You’re at every signature event and its setup day; presence at signature events is an essential function of the role.

Requirements

• Four or more years running marketing programs, events, or both.
• Professional fluency in Spanish and English: read, write, speak.
• A marketing or content operation you personally ran at a real publishing cadence, with the metrics to show it.
• Two or more events or activations you shipped, with budget, timeline, and results.
• Contractors or agencies you directed, with budget ownership and at least one performance problem you solved.
• Commercial judgment: you understand why an advertiser buys, and you've built, presented, negotiated, or closed something with real dollars attached.
• Strong project-management discipline across several simultaneous workstreams.
• Comfort being measured weekly.

Benefits

• Plus company benefits.