Responsibilities

• Own strategy and execution of all in person and virtual external company events including, but not limited to, tradeshows, regional events, webinar series, Hawkes-hosted virtual conferences, and symposia
• Research and lead speaker strategy and relationships for all relevant events
• Manage full event budgets and financial performance, driving and reporting on goals and KPIs around event-related ROI
• Oversee all event logistical plans, timelines, and deliverables, communicating across teams and depts to ensure all collaborative parties are aware of responsibilities and tasks are happening in a timely manner
• Maintain high quality standard of support and communication with guest speakers, event attendees, vendors, and other qualified lead opportunities
• Provide leadership and oversight during virtual and live events as needed to ensure smooth execution and rapid problem solving
• Coordinate internal or external freelance assistance as appropriate to execute large events
• Conceptualize and implement new and engaging event ideas that drive customer retention and promote brand awareness
• Serve as a thought leader on event and marketing trends

Requirements

• Experience leading end-to-end event planning and execution
• Ability to scale events, manage budgets, and oversee vendors
• Strategic, data driven approach to translating goals into event experiences
• Proficiency with event platforms and CRM tools (e.g., HubSpot , Zoom Webinars, & Events)
• Strong project and stakeholder management skills in a marketing environment (higher ed or EdTech preferred)
• Organized, adaptable communicator who is collaborative, customer focused, and accountable
• Higher Education experience preferred

Benefits

• Our comprehensive benefits package includes 30+ days of paid time off to start with additional time each year of employment
• an employer 401(k) match of up to 3.5%
• a significant employer contribution to healthcare benefits
• Generous Health Benefits (Medical insurance (BCBS), Vision and Dental insurance (Mutual of Omaha))
• Employer paid Employee Assistance Program with counseling options
• Employer Match to 401k retirement plan
• Culture is energetic, supportive, collaborative, and transparent!