Responsibilities

• Lead the marketing, communications, and event strategies to increase community awareness, engagement, and financial support for the organization’s mission.
• Plan and execute fundraising events; manage digital marketing and communications; create content highlighting CASA’s impact and opportunities for involvement.
• Collaborate with the President and CEO, the Volunteer Department, and Program Team to ensure consistent messaging and branding across all materials.
• Assist the Development Director in creating and implementing an annual marketing and communications strategy to increase visibility, volunteer recruitment, and donor engagement.
• Develop and maintain a quarterly and monthly content calendar.
• Create and manage content across channels: social media, website, email campaigns, print and digital materials.
• Monitor analytics and track engagement trends across social media, email, and website platforms.
• Create compelling stories including volunteer experiences, youth success stories, and program outcomes.
• Design or coordinate development of marketing collateral: Annual report, agency brochures, event materials, campaign materials.
• Develop marketing materials for fundraising appeals, volunteer recruitment campaigns, and community outreach; manage email outreach campaigns.

Requirements

• Bachelor’s degree from accredited college or university in marketing, public relations, communications, or related field required.
• At least two years’ related experience in marketing/communications position.
• Knowledge of current fundraising strategies and of social media platforms.
• Ability to handle multiple projects and to work independently.
• Exceptional oral, written and interpersonal communication skills working with individuals from various cultural, social and socioeconomic backgrounds.
• Experience coordinating fundraising events and digital marketing campaigns.
• Proficiency in Microsoft Office Suite, CRM systems, email marketing platforms, and social media management tools.
• Graphic Design Knowledge.
• Experience with website management platforms.
• Professional and positive representation of CASA in the community.