Marketing and Events Coordinator at The Feed | Broomfield, CO | $60K/yr – $70K/yr

The Feed

Marketing and Events Coordinator

Broomfield, CO (On-site)

$60K/yr – $70K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive on-site brand activation and athlete engagement for The Feed at endurance events, coordinating sponsorships and athlete onboarding.

Own on-site representation, event activations, and athlete interactions at HYROX, IRONMAN, and related events.
Must-have: Bachelor’s degree or equivalent in marketing, business, sports management, or related field.
Standout: Experience coordinating athlete onboarding and sponsorship programs with strong organization.

Job Description

Responsibilities

Serve as an on-site representative and brand ambassador for The Feed at major endurance and fitness events, including HYROX, IRONMAN, Rock ‘n’ Roll Marathon Series, SuperTri, and others
Travel regularly to support event activations that may last four to five consecutive days, often including weekends
Represent The Feed as the primary brand liaison at events, building positive relationships with athletes, partners, and the endurance community
Support and execute on-site marketing initiatives, including:
Product sales and customer engagement
Product sampling and athlete education
Community activations and athlete meetups
Panel discussions, community forums, or brand programming
Booth setup, breakdown, and operational logistics
Collaborate with The Feed events and marketing teams to ensure strong brand presence and positive athlete experiences
Maintain a high level of energy and professionalism while engaging with athletes and customers throughout long event days

Athlete Sponsorship and Recruitment

Conduct athlete vetting interviews for the Sponsored by The Feed program
Coordinate athlete interview schedules and communication with prospective sponsored athletes
Lead athlete onboarding calls to understand:
Athletic background and experience
Training goals and fueling strategies
Alignment with The Feed brand and community
Guide new athletes through the onboarding process and ensure a seamless introduction to the program? (text retained as provided)
Maintain organized records of athlete communications, interviews, and onboarding progress? (text retained as provided)
Serve as a key point of contact for sponsored athletes and help maintain strong relationships within the community

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The Feed

We are here to help athletes get more out of the hard work they are already doing in their training. From nutrition to supplements to recovery gear, we provide athletes everything they need to make their next workout better. Riding 100 miles? Running a Marathon? We have everything you need to fuel your event. If you have questions, our expert coaches are available to chat live with you and provide you a customized fueling plan. Become a Feed Athlete today at https://thefeed.com

Founded in 2013

Boulder, Colorado, USA

114 employees (31 in marketing)

www.thefeed.com