
Event Marketing Manager
Optum
Eden Prairie, MN (Remote)
Rochester, NY (On-site)
Posted 4 months ago
The other 99% submit and hope. You're about to do something different.
Assist in planning and coordinating in-store demo programs and retailer activations to drive compliant, on-schedule campaigns.
Mariano Events is a nationwide experiential marketing agency specializing in in-store sampling, retail activations, and data-driven shopper engagement for food, beverage, and CPG brands.We believe the most powerful way to influence purchase is simple: first you try, then you buy. Through our signature taste-touch-try approach, we connect brands with shoppers at the exact moment decisions are made—inside the store.Founded in 2010, Mariano Events partners with emerging and established brands to deliver high-quality sampling programs, merchandising support, and hybrid demo-merch activations across leading grocery and specialty retail banners. Our experienced field ambassador network, rigorous operational standards, and retailer-compliant execution ensure every activation protects brand integrity while driving measurable results.What sets us apart is our commitment to Sampling IntelligenceTM—our proprietary approach to combining live event execution with real-time insights, performance reporting, and shopper feedback. We don’t just execute events; we deliver actionable data that helps brands scale distribution, optimize spend, and prove ROI.With a national footprint, a people-first culture, and deep retail expertise, Mariano Events is the trusted partner for retailers and brands looking to win where it matters most: at shelf.Sampling is universal. Impact is intentional.

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