Marketing and Enrollment Director - NY Campus at HudsonWay Immersion School | New York, USA

Marketing and Enrollment Director - NY Campus

New York, USA (On-site)

Salary Not AvailableSenior Level8+ years expFull time

Posted 4 months ago

Job Summary

Drive admissions and brand marketing for HWIS, owning outreach, events, and enrollment conversion across NY/NJ campuses.

Must-have: 8+ years in marketing and admissions for independent schools with strong analytics.
Standout: Lead cross-campus outreach to feeder schools and partner networks with budget ownership.

Job Description

Responsibilities

Conduct market research and data analysis to develop strategies to ensure that the programs we offer are competitive in terms of content, price, convenience, etc
Support the development of a strategic brand plan to promote awareness, high quality storytelling and consistency of messaging, voice and visual identity of the school.
Lead the development of outreach to organizations such as Parents League, feeder schools, parent ambassador network, chamber organizations, HR organizations, relocation agencies, consultants and program vendors.
Plan and execute year long events, conduct tours and lead marketing to develop materials that showcase the value of HudsonWay’s programs. Turn leads into enrollments.
Train and develop admissions staff to develop leads into enrollment through relationship building and management of enrollment process
Work closely with principals for internal storytelling that supports retention of current students
Analyze and report results to measure and improve admission function
Manage the ex-missions process working closely with the principals
Be the admissions representative for the school, leading teachers in supporting programs and marketing and admissions efforts
Ensure financial aid targets are met

Requirements

Bachelor's degree in marketing, PR, education or related area required; Master’s degree preferred
8+ years’ experience in marketing and admissions in NY/NJ independent school.
Excellent interpersonal skills, strong writing, and organizational skills with keen attention to details.
Experience supervising others and building a cohesive team
Outgoing, friendly demeanor with ability to develop strong working relationships externally and internally.
Developed business, marketing and sales skills. Strong customer service orientation
Superior analytic skills to examine what works, what doesn’t and what should be changed.
Excellent oral and written communication skills.
Experience working with teachers and parents
Kno"wledge of early childhood and elementary curriculum

Preferred

Master’s degree preferred
Mandarin or Spanish language abilities a plus

HudsonWay Immersion School

OverviewHudsonWay Immersion School, (www.hwis.org), the first independent immersion school in the NY/NJ metropolitan area, develops the cognitive abilities, character and global skills to enable students to succeed in a fast-changing and interconnected world. HWIS serves students from preschool through Grade 8 providing a full immersion program in two languages – Mandarin/English or Spanish/English enabling students to be become fully bilingual and biliterate. Founder Sharon Huang began the program in 2005 after conducting extensive research on best practices in immersion. Her then 1-year old twin boys were the inspiration for a school that today benefits about 200 students across both campuses. In 2018, the NJ school relocated to a larger campus in Stirling, NJ, and in 2020, NY school expanded to a newly renovated space in Midtown West, NYC. With this increased footprint the school has plans to expand to supporting students from preschool through middle school on both campuses for its Mandarin and Spanish tracks. Head of School, Sue Ha leads a team of about 40 teachers and staff. HWIS has a 15-year track record with data to show that longer time at HWIS results in higher IQ, higher language proficiency compared to other immersion schools, higher performance in standardized tests compared to national norms, and high likelihood of acceptance at top-tier independent schools.

Founded in 2005

Stirling, New Jersey, USA

53 employees (2 in marketing)

www.hwis.org