Marketing Engineer, Demand Generation

Boston, MA (Remote)

$150K/yr – $190K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and evolve an AI-powered growth system that unifies referral, paid, outbound, social, CRM, and product signals to generate high-intent pipeline and measurable CAC improvements.

  • Growth system ownership: build AI-assisted workflows, agent-enabled automation, and content systems that turn data into scalable demand across channels.
  • Demand orchestration: optimize paid/outbound performance, lead prioritization, and handoffs to sales to accelerate from awareness to trial.
  • Feedback-driven optimization: instrument the full funnel with experiments and AI-informed insights to improve pipeline quality and revenue outcomes.

Job Description

Responsibilities

  • Architect the growth system — Design end-to-end growth infrastructure integrating referral, paid, outbound, social, CRM, and product signals into a cohesive, continuously improving system.
  • Build AI-assisted workflows — Automate lead enrichment, segmentation, outbound sequencing, content generation, performance analysis, and workflow orchestration using tools like Clay, Apollo, and custom automations.
  • Manage an AI agent workforce — Design agents that handle data acquisition, enrichment, content transformation, research, and campaign execution.
  • Drive demand generation — Own performance across paid and outbound channels (Google, Meta, LinkedIn, email, partnerships). Build high-intent pipeline and drive awareness-to-trial conversion.
  • Treat growth like a product — Instrument the full funnel. Measure CAC, conversion, and pipeline quality. Use experimentation to isolate variables and improve system performance.
  • Build feedback loops — Connect prospect/customer behavior, campaign performance, CRM activity, and revenue outcomes into actionable intelligence using an AI-first systems approach.
  • Collaborate with sales — Optimize lead scoring, prioritization, handoff systems, and sales enablement workflows.
  • Engineer content systems — Transform organizational knowledge, CRM data, and sales conversations into high-performing ads, outbound messaging, landing pages, and email sequences.

Requirements

  • Systems thinking — you reason in workflows, feedback loops, and compounding advantages
  • Technical fluency with APIs and coding (ex Python), workflow automation, AI tooling, CRM architecture, and modern GTM infrastructure (Clay, Apollo, HubSpot, or similar strongly preferred)
  • Experience working with major Ads / Social platforms (Google, Facebook, LinkedIn, Reddit, etc)
  • Comfort vibe-coding lightweight workflows and scripts in Python or JavaScript
  • Deep analytical rigor — you build systems that generate insight, not just dashboards
  • Experimentation mindset — you form hypotheses quickly, test rigorously, and update based on evidence
  • AI fluency — you already use AI heavily and constantly look for leverage
  • 3+ years in B2B demand generation, growth engineering, RevOps. Product-led growth experience preferred.
  • No specific degree required. Demonstrated ability to build systems, drive growth, and learn quickly matters more.

Preferred

  • Product-led growth experience preferred

Benefits

  • We provide solid benefits including health insurance, dental insurance, vision insurance, 401k matching, flexible PTO, and more.
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Product Genius

Cutting edge Shopify AI apps that lift revenue by an average of 132%

Founded in 2022
Cambridge, Massachusetts, USA
17 employees (3 in marketing)