Marketing Engineer

New York City, NY (Hybrid)

$130K/yr – $170K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Own end-to-end AI powered automation across marketing, sales, and customer success to accelerate the full buyer journey, with ICP driven targeting and a fast, repeatable experimentation cadence.

  • Growth Infrastructure: Build AI workflows and automation that span awareness to expansion and ensure adoption across teams.
  • Targeting & Segmentation: Own ICP models and scoring for precise outbound, email, paid, and ABM plays at scale.
  • Experimentation & Channels: Manage a high-velocity funnel program and ship fast experiments across outbound, inbound, and landing pages.

Job Description

Responsibilities: - Growth Infrastructure: Build AI-driven workflows and automation across the full buyer journey, ensuring adoption and brand consistency. - Targeting & Segmentation: Own ICP models and segmentation logic across outbound, marketing emails, paid media audiences, and ABM for precision at scale. - Experimentation & Channels: Own a fast-paced funnel experimentation roadmap from outbound to landing pages, shipping repeatable programs. - Channel Speed & Insight: Connect systems to execution channels to act on learnings within minutes. - Brand & Content Governance: Embed brand voice and guardrails into AI-assisted outputs across emails, proposals, and ad copy.
Bessemer Venture Partners India logo

Bessemer Venture Partners India

Bessemer Venture Partners is one of the world's oldest and most active venture capital firms, founded in 1911. We have 400+ active portfolio companies, and 150+ IPOs and deSPACs to our name.We've been investing in India since 2006 with a dedicated, on-the-ground team focused on early-stage founders building enduring companies. With over 80 investments in India, we back businesses across AI, Consumer, Cybersecurity, Fintech, and Healthcare. Our India portfolio includes Swiggy, BigBasket, Urban Company, Bharat Matrimony, Medi Assist, NephroPlus, Moxie, Boldfit, Aivar, Graph AI, Easebuzz, Perfios, Transbnk, and more. Globally, our portfolio has included Pinterest, Shopify, Twilio, LinkedIn, DocuSign, Fiverr, Toast, and ServiceTitan. We pride ourselves on partnering with many of our companies from the earliest of stages until their IPO and beyond. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its investment decisions (see Memos) and also learn from the investments we didn’t make (see Anti-Portfolio).We are committed to forging the legacy companies of tomorrow and if you're building something that matters, we'd like to connect.

Founded in 2006
Bengaluru, Karnataka, IND
16 employees (1 in marketing)

Traffic Signals

Monthly Visitors
229K
Traffic Source Mix
Search
43.3%
Direct
38.5%
Referral
5.5%
Social
8.1%
Paid
0.6%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
1 (6% of company)
Marketing Roles Posted (Last 30 Days)
12